As part of our business operations, Canada Post sponsors organizations, activities and events that support our business and marketing plans.

Sponsorship Committee

A committee has been established to oversee sponsorship and donation proposals at Canada Post. The committee also provides a 'forum' to educate the members about trends in the marketplace, share competitive information and discuss sponsorship and donation opportunities for Canada Post.

Giving Strategy

Organizations that wish to submit a sponsorship request to Canada Post should be aware that the Corporation gives priority to activities or events that are aligned with our Corporate Sponsorship and Cause Marketing Programs. All proposals received will also be assessed.

Corporate Sponsorships

Canada Post receives numerous sponsorship requests every year and the numbers are on the rise. In 2007, Canada Post sponsored several organizations across the country in the following categories:

Criteria

Proposals will be assessed based on the following criteria:

• Align with our Sponsorship and Cause Marketing Programs.
• Support Canada Post's overall strategy to focus on our customers, our people and our business
• Enhance Canada Post's brand reputation
• Establish an emotional connection with Canadians
• Rejuvenate Canada Post's brand
• Contribute to building a sense of pride and of belonging with employees
• Align with our corporate sponsorship signature Program, which focuses on literacy, the Canadian Freestyle Ski Team and mental health

Exclusions

Groups or organizations that are not eligible for sponsorships include:

• Groups that pursue religious or political goals
• Initiatives that take place outside Canada
• Advocacy, lobby or special interest groups whose mandate is to influence government policy

Application Guidelines

Requests for sponsorships must be submitted in writing, either by mail or email, at least four months prior to the beginning of activities related to the event or project. In order to be considered, the initial request for sponsorship must include all required details and supporting material.

Please include the following information:

• Summary of event or activity
• Description of the target group
• Amount of funding required and levels of sponsorships available to Canada Post
• Description of marketing and promotional opportunities for Canada Post
• A detailed outline of project and/or activity plans
• Start and finish dates, with implementation timelines
• Location and venue lists
• Strategies related to the launch, the advertising and the promotion of the sponsorship
• Benefits to Canada Post
• Sponsorship costs

Assessment and Notification

Canada Post reviews all sponsorship requests. The sponsorship programs team makes sure that requests meet the sponsorship criteria as outlined above, and then takes into account overall benefits for Canada Post. A number of questions may be raised during the assessment process, including:

• Does the sponsorship proposal tie in with our Corporate Sponsorship and Cause Marketing Programs?
• Are costs within budget?
• Is there a good balance between the sought-after benefits and the expected costs?
• Does the targeted audience provide Canada Post with a marketing opportunity?
• Is the event likely to attract media recognition and attention, and will it enhance Canada Post's credibility and image?
• Is the sponsorship proposal a turn-key initiative or will it require Canada Post resources? If so, a detailed breakdown should be provided.
• Does the sponsorship proposal generate a feeling of belonging, of community involvement and of good citizenship?
• Is the sponsorship concept innovative, exciting and original?

All requesters are notified within approximately 45 days, by mail or email, whether their request has been accepted or declined. Proposals requesting a substantial financial commitment will generally take longer to review. Please take this factor into consideration when submitting your proposal to allow sufficient time for assessment prior to the sponsored event taking place.

Payment

Payment to successful applicants will be forwarded by mail after receipt of an original invoice. Invoices must be mailed to:

Corporate Sponsorship Programs
Canada Post
N1081-2701 RIVERSIDE DR
OTTAWA ON K1A 0B1

Monitoring / Evaluation

Recipients of any sponsorship more than $5,000 will be required to provide a post-mortem report within four weeks of the expiration of the sponsorship agreement. This report should include proof of delivery of all promised benefits resulting from the sponsorship.

Frequently Asked Questions

1. How do I know if I qualify for a sponsorship?

   Your proposal will be assessed based on the following criteria:

   • Aligns with our Sponsorship and Cause Marketing Programs.
   • Supports Canada Post's overall strategy to focus on our customers, our people and our business
   • Enhances Canada Post's brand reputation
   • Establishes an emotional connection with Canadians
   • Rejuvenates Canada Post's brand
   • Contributes to building a sense of pride and of belonging with employees
   • Aligns with our Corporate Sponsorship Signature Program, which focuses on literacy, the Canadian Freestyle Ski Team and mental health
   
   

   Groups or organizations that are not eligible for sponsorships include:

   • Groups that pursue religious or political goals
   • Initiatives that take place outside Canada
   • Advocacy, lobby or special interest groups whose mandate is to influence government policy
   
   
2. How do I apply for a sponsorship?

   Requests for sponsorships must be submitted in writing, either by mail or email, at least four months prior to the beginning of activities related to the event or project. In order to be considered, the initial request for sponsorship must include all required details and supporting material.

   • Summary of event/activity
   • Description of the target group
   • Amount of funding required and levels of sponsorships available to Canada Post
   • Description of marketing and promotional opportunities for Canada Post
   • Detailed outline of project or activity plans
   • Start and finish dates, with implementation timelines
   • Location and venue lists
   • Strategies related to the launch, the advertising and the promotion of the sponsorship
   • Benefits to Canada Post
   • Sponsorship costs
   
   
3. How do I check on my request?

   Due to the high number of requests we receive we cannot answer your inquiries by telephone. If you need immediate feedback or information, please forward your question by email to sponsorship@canadapost.ca

4. How long will it take to assess my request?

   All requesters are notified within approximately 45 calendar days, by mail or email, whether their request has been accepted or declined. Proposals requesting a substantial financial commitment will generally take longer to review. Please take this factor into consideration when submitting your proposal to allow sufficient time for assessment prior to the sponsored event taking place.

Submission Information

• All requests must be submitted either by mail or email.
• All email submissions must be sent to sponsorship@canadapost.ca
• All submissions sent via regular mail must be sent to the appropriate region listed below:

Submissions for national events and programs should be mailed to Head Office:

Corporate Sponsorship Programs & Donations
Canada Post
N1081 - 2701 RIVERSIDE DR
OTTAWA ON K1A 0B1

Submissions for local or regional events and programs should be mailed to:

Atlantic

Communications
Canada Post
6175 Almon St
HALIFAX NS B3K 5N2

Québec

Communications
Canada Post
1506-555 McArthur
ST-LAURENT QC H4T 1T4

Communications
Canada Post
503-300 Saint-Paul St
QUEBEC QC G1K 3W0

Ontario - Ottawa

Corporate Sponsorship Programs & Donations
Canada Post
N1081 - 2701 RIVERSIDE DR
OTTAWA ON K1A 0B1

Ontario - Greater Toronto Area and Regions

Communications
Canada Post
4567 Dixie Rd
MISSISSAUGA ON L4W 1S2

British Columbia and Prairie Regions

Communications
Canada Post
PO Box 2110 STN Terminal
VANCOUVER BC V6B 4Z3