News Releases

Delivering the future of advertising for Canada Post

Dec. 13, 2006

Canada Post today announced two new partners to assist in communicating the company's goals and accomplishments to its shareholders - the Canadian public. Cossette Communications and Foote Cone & Belding have been selected as Canada Post's advertising agencies following an extensive RFP process.

Cossette Communications will be Canada Post's Agency of Record, with responsibilities for corporate brand development and advertising, direct marketing projects and all media buying. Cossette is the largest advertising agency in Canada, as well as one of the largest media buyers in the country. Their key clients are very similar to Canada Post in terms of structure, complexity and multi-stakeholder environment. The contract is for five years.

Foote Cone & Belding (FCB) will, for the next five years, also handle direct marketing and advertising projects for Canada Post. FCB has an extremely strong, award-winning direct marketing team. FCB is part of Foote Cone & Belding Worldwide network, part of the Interpublic Group of Companies Inc., one of the largest organizations of advertising agencies and marketing services in the world. Of note in the company's client list, is its experience with other postal administrations.

"Canada Post is an expert in communications, we connect Canadians with their business partners and their friends and family, every business day," said Robert Waite, senior vice-president, Communications and Stakeholder Relations at Canada Post. "As we continue to develop in a fast-paced business world, these new advertising partnerships will ensure our customers and our stakeholders know and understand our services, our company and the value we bring to Canadian business and all Canadians. We are very excited about working with both of these world-class agencies as we deliver the future of postal services in Canada."

"We would like to thank Canada Post for having chosen Cossette Communication," said François Duffar, vice-chairman of the board and president of Cossette Communications. "As the leading provider of convergent business communications, we have the capacity and the talent to meet Canada Post's diverse communications needs. Together, we will strengthen one of the country's most recognized brands and promote the wide range of services that Canada Post offers."

"The challenges faced by postal services worldwide are significant," said Paul Mead, FCB's CEO. "We believe creative thinking alone isn't enough when it comes to talking to Canadians about their postal service. FCB, with its partner Marketel, will bring strategic thinking to Canada Post's advertising that will ensure both sales and brand awareness. We look forward to this new business challenge and partnership."

Canada Post delivers over 11 billion parcels and messages each year to 14 million destinations. Its 70,000 employees and 7,000 post offices the largest retail network in the country serve 32 million Canadians and over 1 million businesses and public institutions from coast to coast to coast. In 2005, net income for Canada Post and its affiliates, which include Purolator Courier Ltd., Progistix-Solutions Inc., Intelcom Courier Canada Inc. and Innovapost (jointly owned by Canada Post and CGI), was CDN$ 199 million on revenues of CDN$ 6.9 billion. Canada Post is a world leader, providing innovative physical and electronic delivery solutions, creating value for our customers, employees and Canadians.