News Releases

Canada Post Takes Home Top Online Marketing Award at 2009 US Internet Advertising Awards

March 24, 2009

TORONTO - Canada Post and BlueRush Media Group Corp. (TSX-V: BTV), are pleased to announce a big win at this year’s Internet Advertising Competition Awards for Best Government Rich Media Online Campaign.

The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. They were created 12 years ago and are recognized as the premier annual event for web developers and marketers. The competition judges corporate websites against peer sites based on creativity, design, innovation, copywriting, use of the medium and overall impact.

This year’s awards recognized Canada Post’s “Move Your Bills Online with epost” rich media video campaign. The campaign shows Canadians how epost provides a secure and convenient online approach to receiving, viewing and storing (for up to seven years) financial documents. With more than five million epost users, the video is presented to site visitors more than 600,000 times a month. “We are thrilled with this award and the work BlueRush did for the campaign,” says Sophie DeLadurantaye, manager, Online Channel Marketing at Canada Post. “The video allows us to share with potential customers the benefits and convenience of using epost, in a format that was easy, fun and compelling.”

The winning production illustrates the power of leveraging rich media video and animation on the web. “We see the value of our rich media strategy every day with our clients”, says Len Smofsky, EVP of Production at BlueRush. “Viewing times on our clients’ sites consistently increase by six or seven times – not to mention the business benefits of improving your customers’ experience, reducing call centre volumes, and ensuring consistent marketing and sales messaging.

About Canada Post
Canada Post delivers over 11 billion pieces of mail each year to 14 million destinations. Its 60,000 employees and 6,600 post offices–the largest retail network in the country—serve 32 million Canadians and over 1 million businesses and public institutions from coast to coast to coast. In 2007, net income for Canada Post and its affiliates, which include Purolator Courier, SCI Logistics and Innovapost (jointly owned by Canada Post and CGI), was CDN$ 54 million on revenues of CDN$ 7.5 billion. Canada Post is a world leader, providing innovative physical and electronic delivery solutions, creating value for our customers, employees and Canadians. Website: http://www.canadapost.ca.

About BlueRush
BlueRush is a full-service digital marketing firm, specializing in creating innovative and dynamic rich media productions such as Web Sites/Microsites, Video Business Cards, Interactive Web Banners, E-Learning, Online Contests, E-Newsletters, Interactive Tools and Calculators, Online FAQs, and Podcasts.

These applications can be distributed across the Internet, e-Newsletters, iPods/MP3 Players, Mobile Phones, Digital Signs and In-store Kiosks.

BlueRush’s highly regarded strategic marketing focus, coupled with its proprietary production technology, always produces results – leaving its clients with some of the highest trafficked sites in their industries. No other digital marketing company is better equipped to help firms align their marketing and web strategies, and create a distinct competitive advantage in a world that is increasingly dependent on the web. For more information visit: http://www.bluerush.ca