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Marketing Success Stories – Acquisition Admail


BMW

BMW

BMW uses Canada Post’s Acquisition Admail™ service to stimulate sales and generate valuable marketing intelligence.

“The results of this campaign have convinced us to add the Acquisition Admail service to our marketing strategy.”

Marc Belcourt, Brand Communications Manager, BMW Group Canada.


Roche Bobois

Roche Bobois

Stores featured in the Acquisition Admail campaign recorded 10 per cent more sales than stores promoted only in newspaper and magazine advertisements.

“The Acquisition Admail campaign enabled us to reach new customers and increase sales.”

Stéphane Bisson, Director for Eastern Canada, Roche-Bobois


National Bank Insurance

National Bank Insurance

An affordable and effective marketing channel for gaining new business

“This joint campaign with Canada Post was an excellent way to reach a specific clientele by way of a new and very effective marketing tool.”

Chantal Roussin, Marketing Director, National Bank Insurance


Pizza Hotline

Pizza Hotline

Boost sales by getting your menu into the homes of potential pizza lovers

“The Acquisition Admail service has proven to be a great way for us to locate and attract new customers.”

Craig Perry, Pizza Hotline


Kelco Marketing Group

Kelco Marketing Group

Campaign for independent automobile dealerships—Offer a free car wash or oil change to entice people in for a test drive

“With the Acquisition Admail service, our automotive clients can substantially increase the returns yielded by their marketing investments.”

Roy Kehler, President, Kelco Marketing Group


Service Experts

Service Experts

Send an introductory offer to new customers, while ensuring that existing customers don’t receive the same mailing

“The Acquisition Admail service enabled us to maximize returns on our marketing investment.”

Candace Steinberg, Marketing Manager, Service Experts


Sobeys Inc.

Sobeys Inc.

Send a promotional offer to encourage grocery shoppers to try a new store

"The Acquisition Admail service is a valuable addition to our portfolio of marketing tools, particularly when it comes to targeting new customers."

Élizabeth Janelle, Manager, Customer Loyalty Programs, Sobeys Quebec


Polar Windows

Polar Windows

Strengthen brand awareness by adding Direct Mail to your marketing mix

"We thought that the Acquisition Admail service would be the ideal complement to our existing marketing channels. And it was. Campaign results show that we received requests for quotes totalling more than $80,000."

Bill Medd, CEO, Polar Windows


CAA-Quebec

CAA-Quebec

Identify potential customers and attract their interest with temporary membership cards

"Acquisition Admail service allows us to reach prospective members who would otherwise be inaccessible."

Jean-François Rhéaume, Assistant Manager Marketing Information, CAA-Quebec


St-Boniface Hospital Foundation

St-Boniface Hospital Foundation

Connect with new donors and revitalize your Direct Mail performance

"The Acquisition Admail campaign generated new supporters and larger donations than we’ve received in recent acquisition campaigns."

Bridgette Parker, Director of Annual Giving, St-Boniface Hospital Foundation


TA Appliance

TA Appliance

Use invitational flyers to drive customers to new store locations

"The Acquisition Admail service has proven to be a great way to build our brand."

Tammy Barnes, Advertising and Marketing Manager, TA Appliance


Telecommunications

A major telecommunications company uses the Acquisition Admail™ service to connect with hard-to-reach prospects and attract new customers.

“The Acquisition Admail service enables us to reach potential customers we can’t access any other way.”

Acquisition Manager, Major Telecommunications Company


Toronto Star

Attract new subscribers in multi-unit apartment buildings

"Combined with our other marketing initiatives, the Acquisition Admail service played an important role in helping the Star meet the objectives of our direct marketing. We found the staff at Canada Post to be highly professional and extremely helpful."

Nadine Chevolleau, Manager, Consumer Marketing Group, Toronto Star


The Salvation Army

Secure new donors and measure campaign performance
against other rented mailing lists

“The Acquisition Admail service generated strong results and valuable market intelligence.”

Stephanie Corlett, Manager of Direct Response, Salvation Army


GreenLawn Canada

Target households around your existing customers
in specific geographic areas

"I was more skeptical than optimistic about the approach that Canada Post suggested for this test campaign, but I was very pleasantly surprised with the results."

Jeff Ankenmann, Regional Marketing Manager, GreenLawn Canada


Children’s Hospital Foundation of Manitoba

Rent a list of qualified prospect addresses to boost fundraising efforts

“Acquisition Admail helped us attract new donors.”

Lesia Sianchuk, Executive Director, Children’s Hospital Foundation of Manitoba


Welcome Hall Mission

Locate high-potential donors by targeting
households nearby your existing donors

“The Acquisition Admail service generated impressive results.”

Anne Cattaruzza, Communications Coordinator, Welcome Hall Mission