Market Research Snapshots

Current industry trends and consumer insights.

Direct Mail and Digital Media – An Integrated One-to-One Marketing Model That Drives Results
August 2010
Find out how to combine direct mail and digital media into a powerful integrated multimedia marketing campaign.

• Extend reach – Using direct mail and digital media together helps to extend your reach and acquire new customers.
• Enhance customer engagement - Direct mail is a proven way to drive customers online and initiate engagement.
• Increase return on investment (ROI) - Multimedia campaigns powered by direct mail can increase ROI.

White Paper: The easiest 5% ROI lift you might ever achieve
October 2009
Learn how to harness the power of accurate address information by keeping your customer databases clean, accurate and up-to-date.

• Understand the scope of the ‘undeliverable mail’ problem.
• Identify your data hygiene risk factors and find out what it could be costing your business.
• Learn best practices that can help you save money and improve your return-on-investment.

White Paper: Acquisition Marketing in a Multi-Channel World
August 2009
Learn about the principles of successful Direct Mail and why they continue to hold true despite the changing marketing landscape.

• Read about 4 key areas of innovation in using Direct Mail to acquire new customers.
• Explore real world campaign examples and their results.
• Find out how marketers are improving the effectiveness of Direct Mail by reinventing direct marketing principles for the multi-channel world.

White Paper: Marketing in a Downturn
March 2009
Find out about strategies to help sustain and grow your business during a recession. Read why, especially during a recession, it’s important to:

• Let customers know that you value them—and their business.
• Spend your marketing dollars on activities that are measurable and accountable.
• Stay focused on your core value proposition.

Media Response Rates (U.S. Market)
January 2009
Learn about direct marketing response rates in the U.S. market.

Automotive Industry and After Market
December 2008
View some of the latest facts and figures from Statistics Canada (2008) about the Automotive Industry, new vehicle sales, revenue and expenditures. Also learn about how consumers maintain and repair their vehicles and consumer automotive communication preferences.

Customer Attitudes Towards Direct Marketing and Mail
October 2008
Access current direct marketing facts, as well as insights into consumer attitudes and behaviour.

Implications of Marketing Trends
October 2008
Read an overview of the current and future state of advertising expenditures in Canada, as well as its impact on sales, employment and Return On Marketing Investment (ROMI).

White Paper: New Environmentalism
May 2008
Read about Canadian attitudes and behaviours in the environmental arena in a comprehensive study conducted by Canada Post in partnership with Harris/Decima.

Canadians and their Catalogues
June 2007
Find out about how consumers interact with catalogues.

Mover Behaviour in Canada
June 2007
Gain insight into the 15% of Canadians who move, or plan to move, each year. Find out which items they spend the most on—and when—during this period of “purchasing frenzy.”

Non-Profit and Voluntary Associations
April 2007
Access an overview of the market, as well as donor contribution trends for the non-profit and voluntary associations sector.