Keep your finger on the pulse
The surge in online shopping isn’t slowing down. Our latest research explores what’s happening in the ecommerce market, how Canadian shoppers are changing and how you can turn that evolution into opportunity. Use these insights to keep pace and set your business up for success in 2022.
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Ensure shipping fees are manageable
80% focus on shipping cost when choosing a retailer.
Fulfill orders efficiently
42% will choose one retailer over another because they process orders more quickly.
Keep customers informed
44% will abandon their cart if a delivery date is not provided.
Be transparent about returns
63% of shoppers will not complete a transaction due to concerns over the return policy.
Eliminate ecommerce barriers
65% will abandon their cart because the online store is too difficult to navigate.
Top 10 shipping questions answered
How Canadian shoppers will travel through stores
When shoppers visit a store, it will be less about aimless browsing and more about experiencing the tactile details missing from online shopping.
The lasting impact of the pandemic on Canadian retail
While some online shoppers are excited to shop in store, others remain hesitant and will be for the foreseeable future.
The expanded role of online shopping and the digital experience
As Canadians plan to buy the same or even more online in 2022, digital channels will continue to take on an expanded role as customers utilize the controlled environment in advance of online and in-store purchases.
Support for small, independent and local business
Even as Canadian shoppers continue to seek the familiarity of larger, well-known retailers, they are increasingly willing to diversify their spending, seeking out smaller, independent brands or Canadian-based retailers.
Greater expectations from brands
Shoppers are looking for brands that align with their values and are becoming more aware of the environmental impact of their shopping – rewarding retailers who can minimize packaging and optimize shipping.
Talk to customers to understand them and earn their loyalty
The best way to understand someone is to hear from them directly. Engage on social media, talk to your customers and retail salespeople, and dive into your online data.
Find out exactly what shoppers said – and how it impacts you. What they’ve said may surprise you, but it may also be a key driver of success.
Read the Future Shopper blog now
The ecommerce shopper journey is going in a new direction – and you need to understand where it’s leading your business.
In this new report, we explore:
- What the consumer path to purchase is, and how it’s changing
- Where businesses can add value across the shopper journey
- How to improve the shopper experience at every touchpoint
Find out what we discovered about your shoppers’ reimagined journey.
Download report
Be consistent
50% expect retailers to offer a consistent experience across all digital channels.
Offer value
46% will choose a retailer because of their loyalty/rewards program.
Connect pre-purchase
40% of customers think offering recommendations based on browsing history is a standout feature.
Provide flexible options
74% of in-store pickup users plan to maintain or increase their use.
Stand out with our future of curbside pickup guide
Explore helpful resources
Put our ecommerce insights to work for your business. Talk to a Canada
Post representative today to leverage our ecommerce expertise.
