Get inside the heads of Canadian online shoppers
Find out who’s buying what, where and how much. The insights in our report – gleaned from the buying behaviour of 5,000 Canadian online shoppers – demonstrate how the Canadian e-commerce landscape has evolved and examines what online shoppers really want when it comes to shopping experiences. Discover what makes them choose one retailer over another, what defines a positive shopping experience, and the latest trends in e-commerce. Use it to assess how your business stacks up and how you can improve it strategically.
Canadian e‑commerce
at a glance
Here’s what’s happening in Canadian e-commerce.
of Canadians shopped online in the past year
of Canadians plan to buy more domestically in the coming year
of all online purchases in Canada are made by 18% of online shoppers
Canadian e‑commerce at a glance
Here’s what’s happening in Canadian e-commerce.
of Canadians shopped online in the past year
of Canadians plan to buy more domestically in the coming year
of all online purchases in Canada are made by 18% of online shoppers
Canadian e‑commerce at a glance
Here’s what’s happening in Canadian e-commerce.
of Canadians shopped online in the past year
of Canadians plan to buy more domestically in the coming year
of all online purchases in Canada are made by 18% of online shoppers
Online spending hit an estimated $65 billion in Canada in 2019
Online spending hit an estimated $65 billion in Canada in 2019
By 2023, online spending could reach $108 billion
By 2023, online spending could reach $108 billion
Inspire online shoppers to pick you over another retailer
Inspire online shoppers to pick you over another retailer
The key factors that influence online shopping behaviour are changing. Some are more essential than ever. Find out if your business meets Canadian online shoppers’ expectations and learn what you can do to exceed them.
86% of online shoppers will shop more frequently with a retailer if free shipping is offered.
37% will abandon their cart due to a lack of upfront delivery info.
79% won’t shop from a retailer after a bad returns experience.
75% will shop more frequently from retailers that offer faster shipping.
67% will shop more often from retailers who offer flexible delivery options.
61% prefer delivery from Canadian-based delivery companies.
71% will shop more often with retailers who tailor rewards and discounts to them.
69% of online shoppers said it upsets them when retailers use excessive or unnecessary packaging to ship purchases to them.
Does your business measure up to shoppers’ expectations? Find out.
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