Get inside the heads of Canadian online shoppers
Find out who’s buying what, where and how much. The insights in our report – gleaned from the buying behaviour of 5,000 Canadian online shoppers – demonstrate how the Canadian e-commerce landscape has evolved and examines what online shoppers really want when it comes to shopping experiences. Discover what makes them choose one retailer over another, what defines a positive shopping experience, and the latest trends in e-commerce. Use it to assess how your business stacks up and how you can improve it strategically.

Canadian e‑commerce
at a glance
Here’s what’s happening in Canadian e-commerce.

of Canadians shopped online in the past year

of Canadians plan to buy more domestically in the coming year

of all online purchases in Canada are made by 18% of online shoppers
Canadian e‑commerce at a glance
Here’s what’s happening in Canadian e-commerce.

of Canadians shopped online in the past year

of Canadians plan to buy more domestically in the coming year

of all online purchases in Canada are made by 18% of online shoppers
Canadian e‑commerce at a glance
Here’s what’s happening in Canadian e-commerce.

of Canadians shopped online in the past year

of Canadians plan to buy more domestically in the coming year

of all online purchases in Canada are made by 18% of online shoppers

Online spending hit an estimated $65 billion in Canada in 2019
Online spending hit an estimated $65 billion in Canada in 2019
