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    THE ONE-TO-ONE
    ISSUE
    IS HERE

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    Marketing ideas
    to
    incite action

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    Are you ready for a customer-centric renaissance? Discover how the evolution of
    one-to-one commerce is forcing brands to reconsider relationships with customers and incorporate more authentic ways of creating connections.

    • More than direct
      Organize your marketing around the consumer.
    • Personalized relationships
      Learn how tech enables, not replaces time-tested interactions.
    • Opportunity knocking
      Travel a whole new path into your audience’s home.
    • New gifting mindset
      Reconsider rewards from an audience perspective.
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    Articles from our latest issue and more

    Business Matters

    Discover how the way of the butcher provides the missing link in the 1:1 relationship equation.

    Read or listen to “The Way of the Butcher”

    Business Matters

    Wake up to the possibility of using direct mail to turn website browsers into your next customer.

    Read the Canadian Down & Feather case study

    Business Matters

    Explore the 1:1 strategies that make audiences excited to welcome you into their home.

    Read “The Path to Home ”

    Business Matters

    Shed that digital-only mindset and embrace the omni-channel opportunities of modern 1:1 commerce.

    Read “Direct, Naturally ”

    Business Matters

    In this audio exclusive, explore what it means to reunite our digital and physical worlds.

    Read or listen to “Joy Meets World”

    Business Matters

    Direct mail is a powerful tool for marketing. Master the basics with this DM how-to guide.

    Read “How to do direct mail”

    Business Matters

    Discover how the way of the butcher provides the missing link in the 1:1 relationship equation.

    Read or listen to “The Way of the Butcher”

    Business Matters

    Wake up to the possibility of using direct mail to turn website browsers into your next customer.

    Read the Canadian Down & Feather case study

    Business Matters

    Explore the 1:1 strategies that make audiences excited to welcome you into their home.

    Read “The Path to Home ”

    Business Matters

    Shed that digital-only mindset and embrace the omni-channel opportunities of modern 1:1 commerce.

    Read “Direct, Naturally ”

    Business Matters

    In this audio exclusive, explore what it means to reunite our digital and physical worlds.

    Read or listen to “Joy Meets World”

    Business Matters

    Direct mail is a powerful tool for marketing. Master the basics with this DM how-to guide.

    Read “How to do direct mail”
    Read past INCITE blogs

    Discover more information and tools

    Case studies

    Explore the latest direct mail case studies for marketing inspiration.

    Read our case studies

    Marketing Innovations: Inspiring success stories

    Discover the innovations brands use to create successful marketing campaigns.

    Watch on demand

    The Essential Guide to Direct Mail

    Find out how to plan, integrate and execute direct mail campaigns with this free guide.

    Get the guide

    Get the facts

    Explore all the facts and figures about direct mail media and its superpowers to connect, captivate and convert.

    Explore our data

    In case you missed it

    There's much more INCITE to explore. Download previous issues to
    browse our archives of thought-provoking marketing content.

    The cover of The Year Ahead issue
    The cover of The Media Rethink issue of “INCITE” magazine.
    The cover of The Experience of Marketing issue of “INCITE” magazine.
    The cover of The Year Ahead issue of “INCITE” magazine.
    The cover of THE YEAR AHEAD issue or INCITE Magazine.
    The cover of the Amp It Up! issue of “INCITE” magazine.
    The cover of My Name Is Not Data issue of “INCITE” magazine.
    The cover of The Year Ahead issue of “INCITE” magazine.
    The cover of Measuring What Matters issue of “INCITE” magazine.
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    What the industry is saying

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    Paul Tedesco
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    TrackDDB

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    Judy Morfitt, Marketing Lead, Canadian Marketing Association

    Judy Morfitt
    Marketing Lead,
    Canadian Marketing Association

    INCITE is my go-to resource to discover what's on the minds of marketers. I often quote from its pages knowing full well the information is well-researched and on the leading edge."

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    Christine McArthur
    Managing Partner, Mass Minority

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    Nabil Rachid
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    Joanna Wiseberg, President, Red Scarf Gift Co.

    Joanna Wiseberg
    President, Red Scarf Gift Co.

    Want help putting the pieces together? We can show you how to effectively integrate direct mail into your media mix.

    Let’s chat A woman pushes a square toward another woman, who pushes a circle. The two shapes overlap.

    Canada Post Smartmail Marketing™