*THIS VIDEO IS IN FRENCH. PLEASE ENABLE ENGLISH CLOSED CAPTIONS.
French TV aired a report on industrial soups, revealing an abundance of hidden sugars, additives and artificial flavours. Liebig, France’s leading brand of soups, faced a potential boycott which could negatively impact their upcoming line of 100% natural soups. They turned the negative buzz on its head with the campaign “Eat your Tweet” by reaching out to their Twitter haters, asking them to give the new soup a shot. They mailed them each a soup from the new 100% natural line with the offending tweet printed out in alphabet pasta letters. The Twitter haters agreed to add the pasta to their soup and quite literally “Eat their Tweet.”
Hijacking private property for the public good
How do you make Londoners care about air pollution? The team at addresspollution.org opened Londoners’ eyes by linking air quality to property values and created an unignorable direct mail campaign that transformed London real estate agents into reluctant environmentalists.
A truly bright idea
Austria Solar grabbed attention and shone a light on print innovation in marketing with its solar-powered annual report – the first of its kind.
Why the cat read the mail first
When cats smelled a good deal on kitty litter, so did their owners. Learn how this purrfect direct mail campaign went viral.
Run to Mum
HOP! Air France partnered with adidas and Citadium to offer lonely empty nesters an ingenious way to lure their children back home after the holidays.
The fastest Christmas card in the world
For Christmas, car enthusiasts got a sketchy masterpiece in the mail from BMW.
Don’t pass me by! This brilliant rescue animal adoption campaign tracked its target audience with high-tech leaflets, pulling at their heart strings.
Discover how Pizza Hut used special ink to transform pizza boxes into DJ decks, turn heads and drive engagement in London.
Tree, Book, Tree
A publishing company with a conscience, Pequeno Editor nodded to the importance of sustainability with this campaign that literally sewed tree seeds into books for their readers to plant.
Bank of New Zealand invested a lot to hammer home that mortgage holders were wasting their money. By mailing stacks of shredded one-dollar bills, they grabbed attention.
An ultra-sound idea
A replica of an ultrasound machine in the mail captured the attention of sonographers, generating buzz and sales leads, too.
Something thoughtful to chew on
To help their passengers deal with air pressure changes during takeoff and landing in the chicest way possible, Air France created its own gum in two fabulously French flavours, boosting their brand with influencers, travellers and the media.