Integrate the power of data-driven marketing with digital and other marketing channels. Leverage direct mail’s physical power to inspire stronger engagement and action, whether your campaign focuses on acquisition, retention, loyalty, upselling or a product launch.Contact an expert
Access your next best customers by neighbourhood, by postal code or connect one-to-one with targeted address intelligence.
Sources: Postal Code Targeting
Our brains pay more attention to direct mail because it’s tactile. And it triggers significantly higher activity in the brain’s motivation centre – perhaps that’s why it has one of the highest response rates of all media.
Create campaigns that drive more consumers to act. Integrate direct mail with other channels and boost engagement and action. It’s proven to drive in-store visits and online engagement.
Sources: Canada Post.Connecting for Action: A neuromarketing look at how direct mail integrates with digital advertising, 2016