Integrate the power of data-driven marketing with digital and other marketing channels. Leverage direct mail’s physical power to inspire stronger engagement and action, whether your campaign focuses on acquisition, retention, loyalty, upselling or a product launch.
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Our brains pay more attention to direct mail because it’s tactile. And it triggers significantly higher activity in the brain’s motivation centre – perhaps that’s why it has one of the highest response rates of all media.
Sources: Canada Post. Breaking Through the Noise; A Bias for Action, 2015
Create campaigns that drive more consumers to act. Integrate direct mail with other channels and boost engagement and action. It’s proven to drive in-store visits and online engagement.
Sources: Canada Post.Connecting for Action: A neuromarketing look at how direct mail integrates with digital advertising, 2016
Sources: Canada Post. Breaking Through the Noise; A Bias for Action, 2015