Canada Post and Jennifer Harper, Founder of Indigenous-owned beauty brand Cheekbone Beauty, will weigh in on the top consumer trends that will shape e-commerce this year – and how to put them to work for your business. It’s no surprise that the 2021 e-commerce landscape is shaping up to be a whole new world. As a retailer, it’s imperative to focus on what will truly help move the needle with consumers. In this webinar, Lindley Graham, Director, Parcels and E-commerce Marketing at Canada Post will share key insights from our latest exclusive research study. She will be joined by Jennifer Harper, founder of Indigenous cosmetics brand Cheekbone Beauty. They will weigh in on the practical steps you can take to improve your e-commerce strategy that make the most sense for your business as the landscape continues to evolve.

In this webinar, they will uncover how to:

  • rethink your retail strategy based on new in-store and online shopping patterns,
  • master the customer must-have basics,
  • build long-lasting customer loyalty.

As a retailer, this information is crucial in helping you understand where to focus your efforts for the next few months that will have the biggest impact on your business.

Event details

Date:
March 24, 2021
Time:
1:00pm to 2:00pm ET
Location:
Virtual
Cost:
Free

Schedule:

Time
Details
1 pm to 1:05 pm ET

Welcome and opening remarks

1:05 pm to 1:20 pm ET

Key insights from Canada Post’s latest exclusive research study
Lindley Graham | Director of Parcels & E-commerce at Canada Post

1:20 pm to 1:45 pm ET

Fireside chat: How to move the needle with consumers
Lindley Graham | Director of Parcels & E-commerce at Canada Post
Jennifer Harper | Founder of Cheekbone Beauty

1:45 pm to 1:55 pm ET

Q&A Session
Lindley Graham | Director of Parcels & E-commerce at Canada Post
Jennifer Harper | Founder of Cheekbone Beauty

1:55 pm to 2:00 pm ET

Closing Remarks
Lindley Graham | Director of Parcels & E-commerce at Canada Post