Sleighing the holidays: Insights and predictions for the retail golden quarter
It’s that wonderful time of year again – the holiday season. It’s also known as retail’s golden quarter – when ecommerce businesses have heightened opportunity for success. Purchases skyrocket, returns may increase and the demands on almost every area of your business intensify significantly.
If your business wants to get ahead of the curve this holiday season, now is the time to start preparing. With 16% of Canadian online shoppers indicating that they’ll shop before Black Friday sales,1 Canada Post is predicting an early start to the 2023 holiday shopping season. We anticipate it will kick off in September and extend into mid-January due to increased return volumes. Are you ready for it?
Join us for this webinar in which we’ll reveal the latest holiday shopping insights, trends and predictions from our comprehensive Canadian online shopper study that surveyed 5,000 Canadian consumers. We’ll also explore ways your business can foster a successful golden quarter.
You’ll learn how to:
- Identify the 4 holiday shopper segments, understand their buying patterns and how to effectively reach them.
- Uncover the primary sources where Canadians get gift ideas and inspiration.
- Examine how return policies influence holiday purchase decisions.
- Improve retail strategies and prepare for the holiday rush with tips and advice from industry experts.
Source: ¹ Canada Post’s 2023 eShopper Survey conducted by Phase 5 Consulting Group, May 2023
- On demand
- Director, Parcels and eCommerce Enterprise Marketing
- Canada Post
Mamta has over a decade of experience leading initiatives that directly address customer needs and support business growth. Her deep understanding of the market and customer influences has enabled her to launch direct marketing products and online solutions, develop communication strategies that are customer focused and curate segment-based content to support business development. Mamta leads a team responsible for developing and executing marketing strategies with a focus on nurturing customer relationships and driving growth of the parcels business.
- Vice President, Strategic Partnerships & Industry Relations
Krish is the Vice President of Strategic Partners and Industry Relations for Auctane – which includes ShipStation, ShippingEasy, ShipEngine and Stamps.com. A respected expert in ecommerce, Krish is often quoted in publications such as The Wall Street Journal, Business Insider and the New York Times. An industry leader with over 20 years of experience, Krish brings perspectives from FedEx, Pitney Bowes, Neopost and Auctane. In addition, Krish serves as the Vice President of the Package Shippers Association (PSA), which serves as the voice of the package shipping industry.
- Chief Operating Officer
- Candy Funhouse
Mo Hejazi is the Chief Operating Officer of Candy Funhouse, Canada’s #1 online candy store. In his role, he's dedicated to leveraging evolving technologies to help the company become a premiere brand. Customer service is at the forefront of the business, especially during the holiday season. For this reason, Mo has maintained his dedication to ensuring that customers receive their packages in the fastest and most efficient way possible. By staying up to date with industry trends and leveraging available technology, Mo has been able to reach and understand more customers and their needs, while passing along savings to keep them happy. He has built a dedicated customer base for Candy Funhouse that continues to grow across North America.