The ecommerce industry is booming and its growth is showing no signs of slowing down. Your business may have boomed with it, but can you sustain that growth? With so many new players in the game, you’ll need a great strategy to compete and win. We can help you create one and move boldly into the future to seize new opportunities. It’s time to reflect, reinvent and revolutionize.
What to expect
Reflect. Reinvent. Revolutionize. is a live 3-hour virtual event that will bring together top retailers and industry experts from across the country. They’ll share data-driven insights, inspiration, tactics and actionable strategies on ecommerce, marketing, sales and customer relations.
This event will arm retailers with the knowledge they need to amplify their brand, increase sales and stand out in the crowd.
Join us virtually to discover everything you need to know to stay competitive and identify new growth opportunities for your business.
Who should tune in
This event is for medium-to-large-sized ecommerce businesses selling within Canada and abroad.
Watch at your convenience
Experience unparalleled thought leadership from your home or office. Watch sessions you missed and share key insights and learnings with your network.
Take home helpful resources
Download valuable resources from our Resource Hub that shed light on key trends and strategies and expand on our session topics.
Thought leadership from the comfort of home or office. Network with industry pros and ask questions during live Q&As.
- June 15, 2022
- 12:30 pm ET
- Purpose-Driven Leadership and Marketing Expert
Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron Tite is a best-selling author, speaker, producer and entrepreneur. He has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Ron is the founder of Church+State, host and executive producer of the hit podcast, “The Coup” and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has written for television; penned a children’s book; written, produced and performed a hit play; created a branded art gallery; and was executive producer and host of the award-winning comedy show, Monkey Toast.
In demand as a speaker all over the world, Ron speaks to leading organizations about leadership, disruption, branding and creativity. Ron’s first book, Everyone’s An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October or 2019.
- The Garden
Shari Walczak is Co-Founder of The Garden, one of Canada’s top independent creative and brand strategy agencies. She has built a reputation as a brand strategy expert, skilled facilitator and workplace change agent. Shari is a passionate advocate for creativity, particularly in the world of education where she was Chair of the founding committee for Equinox Holistic Alternative School – now celebrating its 13th anniversary as the TDSB's largest elementary alternative school. In addition, she is a contributor to The Collective Wisdom of High-Performing Women: Leadership Lessons from The Judy Project (published April 2019), and a proud SheEO Activator supporting other female entrepreneurs who are creating a better world.
- Managing Partner | IVPs | Value Creation Services
Jennifer Lee is the Global Managing Partner for Global Financial Advisory (GFA) clients and industries, focusing on developing and delivering Deloitte’s global advisory go-to-market strategy. She oversees the growth of a multibillion-dollar practice. Most recently, she led Deloitte’s Global COVID-19 response and the global Deloitte COVID-19 leadership team. She is also the Canadian Managing Partner for developing the critical issue-based growth platforms for Deloitte Canada and Chile. She is focused on investing in leading-edge practices to address the key issues facing their clients. Lee was named Manulife Mentor of the Year by Ascend Canada and was also named one of Global Consulting Magazine’s top female leaders in Consulting in 2019.
- Director of Parcels and eCommerce Enterprise Marketing
- Canada Post
Mamta has more than a decade of experience leading initiatives that directly address customer needs and support business growth. Her deep understanding of the market and customer influences has enabled her to launch direct marketing products and online solutions, develop communication strategies that are customer focused and curate segment-based content to support business development. Mamta leads a team responsible for developing and executing marketing strategies with a focus on nurturing customer relationships and driving growth of the parcels business.
- General Manager of Marketing
- Canada Post
Danielle leads brand advertising, consumer and commercial marketing and the small business segment strategy for one of the country’s most complex and high-profile brands. With over 20 years’ experience in communications, B2B marketing and customer journey management, she has established cross-segment brand engagement, customer acquisition and nurture strategies for the company.
- Director, Enterprise Marketing, Events and Sales Enablement
- Canada Post
Nadia has been at Canada Post for 19 years and has worked on hundreds of integrated marketing initiatives for B2B customers. Nadia’s current focus is split between two portfolios. The first is the planning and execution of events for Canada Post Smartmail Marketing™, Parcels/Ecommerce and SMB customers. The second is managing sales enablement – ensuring that the Canada Post sales team has the tools, content and training they need to effectively provide solutions to customers.
- 12:30 pm - 1 pm ET
- 1 pm - 1:10 pm ET
Welcome and introduction
Nadia Chegrinec | Director of Events | Canada Post
- 1:10 pm – 1:30 pm ET
Reflect: The power and purpose of knowing your customers
Mamta Dogra | Director of Parcels & Ecommerce Enterprise Marketing | Canada Post
Reflection is important in business. It gives us the opportunity to pause amidst the chaos, understand through customer data and experience and create meaning through purpose. Business leaders know all to well that the most important relationship is the one with the customer. Retaining customers and increasing the lifetime value of your customer base stems from creating meaningful relationships – which is more important than ever.
Does brand loyalty still exist, or is it just going through a shakeup? What is the future of brand loyalty? In this session, Mamta Dogra, Director of Parcels & Ecommerce Enterprise Marketing at Canada Post, will help you understand the consumers’ mindset and how they’re evaluating their relationships with brands. Through our latest consumer research, she’ll help you realize how to be true to your brand values and create top notch experiences based on those. These factors will help develop real customer loyalty.
- 1:30 pm – 2:15 pm ET
Reinvent: Evolving your brand to drive business growth
Shari Walczak | Co-Founder | The Garden
Jennifer Lee | Global Managing Partner for Global Financial Advisory | Deloitte
Danielle Doiron | General Manager of Marketing | Canada Post
Ron Tite (host) | Purpose-Driven Leadership and Marketing Expert
Reinvention means understanding that you can’t follow the same rules or conventions to keep up with the competition, the everchanging market, emerging technology and evolving consumer mindsets. Many of Canada’s most beloved brands have had to undergo radical transformations to reinvent themselves and secure customer loyalty. To thrive in today’s disruptive world, you must adopt a reinvention mindset to maintain longevity and protect your bottom line.
Our panel of experts will guide you through the new reinvention mindset. They’ll share their perspectives and observations on what they consider to be best practices in brand building – how to boost awareness, how to make customers feel special and how to create value to succeed. Once you’ve committed to reinvention, you can operate from a meaningful place and genuinely look for ways to offer value. You can create powerful connections that go above and beyond profitable growth. This is what makes top brands so successful – and the key to securing your own pathway to success.
- 2:15 pm – 2:25 pm ET
- 2:25 pm – 3:20 pm ET
Revolutionize: How to lead and create disruption within organizations
Ron Tite | Purpose-Driven Leadership and Marketing Expert
“The Revolution Will Not Be Televised.” In 1970, Gil Scott-Heron released a single that would go down as one of the anthems of grassroots movements. It’s the perfect theme song for what businesses are going through these days.
The massive change most of us are experiencing is happening faster than anyone could have predicted. The impact is larger than we ever imagined as companies, movements and institutions we thought were too big to fail are failing. And the organizations and people who are often toppling regimes? They’re relative unknowns with limited experience, no legacy and who usually exist outside the establishment. Because of that, they (and their activities) are undetected until it’s too late.
This change is usually defined as “disruption.” But it’s not disruption.
It’s a coup.
The business establishment is up against anti-establishment forces who are starting to eat your lunch. They’re attracting interest, dollars, participation, and they’re attracting attention. And whenever someone’s paying attention to them, they’re not paying attention to you. That’s not good.
The anti-establishment forces are challenging what you do, how you do it and how you define success by writing and following their own rules. So, what do you do? Give up? Throw in the towel?
Just hand the keys to the planet over to Millennials? Go down with your long-held beliefs that there’s only one way to do things?
There’s an incorrect assumption that you’re either a member of the establishment or you’re not. That you’re either David or you’re Goliath. That you’re either a nimble chaotic start-up or you’re a slow and process driven institution.
That’s wrong. We can be both. We can stick it to the man even if we are the man. We can learn to incorporate anti-establishment behaviours into what we do so we can compete, win back share and even pull some of them over to our side.
That’s what this humourous and insightful presentation will cover. The Revolution will not be televised. But during this keynote address, it certainly will be planned.
- 3:20 pm – 3:30 pm ET
Nadia Chegrinec | Director of Events | Canada Post