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Captivating Customers: Innovations in data and creativity

Industry experts share tips on how to bring data, technology and creativity together to captivate audiences.

Mastering Retention: How to keep customers coming back

Elevate your integrated marketing campaigns. Learn how to build loyalty and get tips that will help increase customer retention.

How to test, learn and optimize your campaigns

Discover how to test different elements of your communications to determine what resonates most with your target audience.

How to create a standout direct mail piece

Marketing experts dive into how they create exceptional direct mail pieces as part of their integrated marketing programs.

How to utilize data for effective targeting

Learn where to find data and how to use it to your advantage to create successful integrated marketing campaigns that include direct mail.

Event details

Date:
On demand
Time:
On demand
Location:
Virtual
Cost:
Free

Guest speakers

Stephen Brown (English only)

Stephen Brown (English only)

  • CEO
  • FUSE Create

Webinar
Mastering Retention: How to keep customers coming back

Bio
Tenacity, commitment and passion for the business have been the driving forces behind Stephen Brown’s marketing and advertising career. With his extensive experience in brand, CRM, digital, social media and experiential marketing, Stephen has the experience needed to create, strengthen and grow brands across a wide range of categories. His clients have included CIBC, Hyundai, Canadian Tire, GE, Cashmere and Toronto 2015 Pan Am Games, just to name a few. Stephen's leadership, vision and forward-thinking have proven to be key to pushing FUSE – and each of its clients’ businesses – to new heights.

In 2003, Stephen and his partners launched FUSE Create – a creative agency focused on delivering innovative, marketing solutions that drive sales and deliver real results. He is active within the marketing industry, being involved with the Canadian Marketing Association (CMA) for several years and taking on the role of Chair of the Board of Directors in 2015.

Beyond his industry participation, Stephen also believes in being active in community causes. He is currently on the board of Casey House – Canada’s leading HIV/AIDS hospital – focusing on fundraising and branding initiatives. Stephen is also a Partner with Social Venture Partnership (Toronto Chapter) – a leading community charity association that aims to make a positive change in the lives of people in our community.

Stephen was recently Board Chair of the Canadian Marketing Association and likes to give back to his community – having worked on new models of philanthropy through Social Venture Partner Toronto and fundraising for Covenant House.

Canada Post speakers

Hosts

Schedule

This event has passed. Watch the recorded session here.