Our newest Secrets of Direct Mail webinar is on demand!

In this webinar, learn how you can use direct mail to craft your retention strategy and foster emotional and physical connection with your customers.

This webinar offers you:

  • Strategies on how to use data to connect, captivate and convert your ideal audience and get your message into the hands that matter
  • Firsthand, real-life examples of how marketers have strategically incorporated direct mail into their retention marketing mix

Marketing experts Stephen Brown, Paul Tedesco and Reza Ramezani share valuable tips, tricks and insights on how to create and execute effective direct mail campaigns as part of your marketing mix.

Learn even more:

Watch three past sessions of Secrets of Direct Mail on demand. These sessions cover how to:

  • Use data to target customers for acquisition
  • Create a standout direct mail piece that will help you get noticed
  • Test and measure direct mail to optimize your campaigns with confidence

Event details

Date:
On demand
Time:
On demand
Location:
Virtual
Cost:
Free

Speakers

Stephen Brown (English Webinar)

Stephen Brown (English Webinar)

  • CEO
  • FUSE Create

Tenacity, commitment and passion for the business have been the driving forces behind Stephen Brown’s marketing and advertising career. With his extensive experience in brand, CRM, digital, social media and experiential marketing, Stephen has the experience needed to create, strengthen and grow brands across a wide range of categories. His clients have included CIBC, Hyundai, Canadian Tire, GE, Cashmere and Toronto 2015 Pan Am Games, just to name a few. Stephen's leadership, vision and forward thinking have proven to be key to pushing FUSE – and each of its clients’ businesses – to new heights.

In 2003, Stephen and his partners launched FUSE Create – a creative agency focused on delivering innovative, marketing solutions that drive sales and deliver real results. He is active within the marketing industry, being involved with the Canadian Marketing Association (CMA) for several years and taking on the role of Chair of the Board of Directors in 2015.

Beyond his industry participation, Stephen also believes in being active in community causes. He is currently on the board of Casey House – Canada’s leading HIV/AIDS hospital – focusing on fundraising and branding initiatives. Stephen is also a Partner with Social Venture Partnership (Toronto Chapter) – a leading community charity association that aims to make a positive change in the lives of people in our community.

Stephen was recently Board Chair of the Canadian Marketing Association and likes to give back to his community – having worked on new models of philanthropy through Social Venture Partner Toronto and fundraising for Covenant House.

Schedule

This event has passed. Watch recorded sessions here.