In today’s rapidly evolving world, it’s hard not to be excited about new marketing possibilities. Marketers now have access to technology that tracks and targets with unrivaled precision, tools that set no limits on creativity and data that evaluates success unlike ever before. Our next Secrets of Direct Mail webinar will show you how to combine these elements to create marketing campaigns that connect with audiences and drive results.

Inspiring ideas

Hear from industry experts on how to:

  • Unlock the true potential of your data – layering in third-party data for deeper insights.
  • Bring your creative to life with data insights.
  • Discover innovative technologies like predictive eye tracking and QR codes to ensure your campaigns are effective.

Link to webinar will be provided upon registration.

Event details

September 16, 2021
1 pm – 2 pm ET



Captivating Customers: Innovations in data and creativity

1 to 1:05 pm ET

Welcome and opening remarks – Host, Gina Brigantino, Canada Post

1:05 to 1:15 pm ET

The magic of data – Kristi Tomasin, Canada Post

1:15 to 1:25 pm ET

Insights in data that drive better creative – Spencer Henderson, Junction59

1:25 to 1:55 pm ET

Innovations in direct mail – Kristi & Spencer

1:55 to 2 pm ET

Questions and closing remarks – Host, Gina Brigantino, Canada Post