A new era of marketing is here. Are you ready? Consumers are forming new preferences for how, where and when they want to engage. It’s time to rethink the old ways of operating to deliver what’s important to consumers – while creating the results you’re looking for. This year’s virtual marketing conference, The Big Shift, offers a deep dive into the evolving marketing landscape and expectations of customers.
Hear from industry experts and thought leaders
Our expert speakers will help you:
- Understand the changing advertising and media landscapes and how media must take on new roles to ensure future success.
- Take the right steps in a privacy-driven world.
- Manage brand perception throughout the customer journey.
- Build sustainability and accountability into your marketing plans.
- Develop authentic responses to social issues.
- And much more.
Event details
Date:
- On demand
Time:
- On demand
Location:
- Virtual
Cost:
- Free
Speakers
Schedule
Time
Details
- On demand
The Big Shift, a new era of marketing – Rod Hart, Canada Post
- On demand – for a limited time only
Keynote: Navigating this new era of marketing – Tom Goodwin, All We Have Is Now
- On demand
Keynote breakout: Embed privacy into your operations for positive gains – Dr. Ann Cavoukian, Global Privacy and Security by Design Centre Inc.
Breakout: Embracing Sustainability to drive new value – Ally Karmali and Lucy Baunay, IBM Canada
Breakout: How B2B marketing strategies can create impact on commercial success – Bianca Barbucci, Stikeman Elliot, LLP.
- On demand
Breakout: Succeeding in a data driven world without third-party cookies – Gillian MacPherson, Epsilon
Breakout: Marketing to diverse audiences with meaning (panel discussion) – Jenn Harper, Cheekbone Beauty; Coko Galore, Bad Dog Comedy Theatre; Dr. Golnaz Golnaraghi, Accelerate Her Future™
Moderator: Maureen Brown, ROCK Diversity
Breakout: Crazy little thing called love – Shari Walczak, The Garden
- On demand
The five minute shift – Esmé Rottschafer
- On demand – for a limit time only
Keynote: The intersection of mental health and anti-racism – Anthony McLean