A new era of marketing is here. Are you ready? Consumers are forming new preferences for how, where and when they want to engage. It’s time to rethink the old ways of operating to deliver what’s important to consumers – while creating the results you’re looking for. This year’s virtual marketing conference, The Big Shift, offers a deep dive into the evolving marketing landscape and expectations of customers.

Hear from industry experts and thought leaders

Our expert speakers will help you:

  • Understand the changing advertising and media landscapes and how media must take on new roles to ensure future success.
  • Take the right steps in a privacy-driven world.
  • Manage brand perception throughout the customer journey.
  • Build sustainability and accountability into your marketing plans.
  • Develop authentic responses to social issues.
  • And much more.

Event details

October 14, 2021
12 pm - 3:30 pm ET
There will be a 30-minute networking session from 11:30 pm to 12 pm ET.


Anthony McLean – Keynote Speaker

Anthony McLean – Keynote Speaker

  • Speaker | Rapper

Session "The intersection of mental health and anti-racism"

Many folks in the BIPOC community felt overwhelmed after the murder of George Floyd. For Anthony McLean, who works in both mental health and anti-racism, it was a collision of his worlds. Now, he loves to explore the overlap between mental wellness and racial equity. McLean contends that empathy is at the heart of both diversity, equity and inclusion (DEI) work and mental health awareness. Psychological safety and creating a sense of belonging are central to both pursuits. This interactive presentation helps participants bring more empathy to the work of anti-racism and mental wellness.


Anthony McLean delivers lively presentations on diversity, anti-racism and mental health. He has delivered hundreds of inspiring talks across Canada, the U.S. and Australia. As a respected voice in his field, Anthony has appeared on CBC News, Global Toronto’s Morning Show and Breakfast Television. Delivering research-backed tools and actionable strategies, McLean always leaves his audiences inspired to bring their best every day.

McLean is also an actor who has starred in television commercials for Ford, Milk, Sprite, Verizon Wireless and Bell. He hosted the CBC Television show The X and was featured in the documentary films Colour Me, SOAR and Rising Above. In his theatre career, McLean acted in the renowned Stratford Festival where he developed his passion for Shakespeare. He also loves to freestyle rap – give him any topic in the world and he'll make up a rap about it on the spot.

Dr. Ann Cavoukian – Keynote Speaker (English only)

Dr. Ann Cavoukian – Keynote Speaker (English only)

  • Executive Director
  • Global Privacy and Security by Design Centre Inc.

Session "Embed privacy into your operations for positive gains"

Privacy is essential; it forms the foundation of our freedom and must be preserved at all costs, now and well into the future. For marketers, it’s not a zero-sum game, privacy vs. marketing or privacy vs. data utility match, it’s all about a win-win model that yields great returns.

Join Dr. Ann Cavoukian as she shows you how following a proactive Privacy by Design (PbD) model will lead to great benefits. Given the trust deficit marketers face currently by consumers, PbD will help increase loyalty with your consumers by showing you how to embed privacy into your marketing operations and how to enhance the quality of the data you gather.


Dr. Ann Cavoukian is recognized as one of the world’s leading privacy experts. Dr. Cavoukian served an unprecedented three terms as the Information and Privacy Commissioner of Ontario. There she created Privacy by Design, a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices.

Dr. Cavoukian is the author of The Privacy Payoff: How Successful Businesses Build Customer Trust with Tyler Hamilton and Who Knows: Safeguarding Your Privacy in a Networked World with Don Tapscott. She is also a Senior Fellow of the Ted Rogers Leadership Centre at Ryerson University and a Faculty Fellow of the Center for Law, Science and Innovation at the Sandra Day O’Connor College of Law at Arizona State University. 


Schedule details to come soon

The Big Shift sponsors

The Big Shift is sponsored by the following companies:

Sappi paper logo.  Genumark logo.  Astley Gilbert logo: igniting ideas in print.  Transcontinental logo.  Lowe-Martin logo.  Hemlock logo.  Mintel logo. Compere Media A Mintel company logo.