A new era of marketing is here. Are you ready? Consumers are forming new preferences for how, where and when they want to engage. It’s time to rethink the old ways of operating to deliver what’s important to consumers – while creating the results you’re looking for. This year’s virtual marketing conference, The Big Shift, offers a deep dive into the evolving marketing landscape and expectations of customers.
Hear from industry experts and thought leaders
Our expert speakers will help you:
- Understand the changing advertising and media landscapes and how media must take on new roles to ensure future success.
- Take the right steps in a privacy-driven world.
- Manage brand perception throughout the customer journey.
- Build sustainability and accountability into your marketing plans.
- Develop authentic responses to social issues.
- And much more.
- October 14, 2021
- 12 pm - 3:30 pm ET
There will be a 30-minute networking session from 11:30 pm to 12 pm ET.
- Actor | Improvisor | Writer, Director and Producer
- Conference host (English)
We are pleased to have Jane Luk as this year’s host for our event on October 14, 2021.
A Jill of many trades, Jane most recently appeared in The Handmaid's Tale, Château Laurier (in post-production), Murdoch Mysteries, Kim’s Convenience, Anne With an E as well as Saw lll, World Improv Championships (Just For Laughs Festival) and several Hallmark holiday movies. She has also voiced for Abby Hatcher, Fuzzly Catcher, Space Ranger Roger, Deus Ex Human Revolution and X-Men the series and video game. Her short film, How to be More Chinese, enjoyed a 2-year run on the Comedy Network as well as receiving recognition in various film festivals.
Jane’s favourite stage credits include Hands Down! (Toronto Fringe), Tragedie of Lear, Kim’s Convenience (Soulpepper Western Tour) and Tout Comme Elle (Luminato/Necessary Angel).
Jane is a four-time Canadian Comedy Awards nominee for Funniest Female Improvisor and both a Dora and Chalmers Award recipient for Best Youth Script.
- Actor | Comedian | Curator
- Conference host (French)
We are pleased to have Coko Galore as this year’s host for our event on October 21, 2021.
Coko Galore is one half of the dynamic improv comedy duo Coko & Daphney, Festival Director of Black and Funny - Toronto and Asian and Funny and co-producer of The Untitled Black Sketch Project. Her performance credits include headlining festivals across North America (incl. Portland, Vancouver, Chicago & more), Harbourfront's BRAVE Festival 2018 (also curated by Coko Galore), her solo show MIXED CHICK at the Toronto Fringe 2015, and most recently CBC's Tallboyz.
Coko Galore currently lives in Toronto, and is the Artistic and Managing Director of The Bad Dog Comedy Theatre, where she is instrumental in the creation of their digital platforms: Bad Dog Comedy TV, Bad Dog Online Education and Bad Dog Comedy Podcast.
Tom Goodwin - Keynote Speaker
- Speaker | Author | Co-Founder
- All We Have Is Now
This custom-made keynote presentation will introduce the idea of “The Big Shift.” It will focus on the ideas of a changing media landscape and post-cookie world, the importance of customer-centricity and the alignment of the customer experience (CX), marketing and advertising.
Tom Goodwin is the author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, the host of The Edge on Euronews and the founder of All We Have Is Now, a business transformation consultancy.
Goodwin has been voted as the #1 Voice in Marketing on LinkedIn globally, four times, with over 700,000 followers. Business Insider named him one of 30 people to follow on Twitter and Fast Company called him a "must-follow." Goodwin’s role is to understand new technology, consumer behavior and culture and create solutions that take advantage of these new opportunities. An industry provocateur, keynote speaker and writer on the future of business, Goodwin has been quoted in The Economist and The New York Times and has appeared on CNBC. His writing has appeared in publications including The Guardian, TechCrunch, Forbes, Adweek, Marketing Week, The Drum, Inc, Digiday, Quartz and The World Economic Forum.
Anthony McLean – Keynote Speaker
- Speaker | Rapper
Session "The intersection of mental health and anti-racism"
Many folks in the BIPOC community felt overwhelmed after the murder of George Floyd. For Anthony McLean, who works in both mental health and anti-racism, it was a collision of his worlds. Now, he loves to explore the overlap between mental wellness and racial equity. McLean contends that empathy is at the heart of both diversity, equity and inclusion (DEI) work and mental health awareness. Psychological safety and creating a sense of belonging are central to both pursuits. This interactive presentation helps participants bring more empathy to the work of anti-racism and mental wellness.
Anthony McLean delivers lively presentations on diversity, anti-racism and mental health. He has delivered hundreds of inspiring talks across Canada, the U.S. and Australia. As a respected voice in his field, Anthony has appeared on CBC News, Global Toronto’s Morning Show and Breakfast Television. Delivering research-backed tools and actionable strategies, McLean always leaves his audiences inspired to bring their best every day.
McLean is also an actor who has starred in television commercials for Ford, Milk, Sprite, Verizon Wireless and Bell. He hosted the CBC Television show The X and was featured in the documentary films Colour Me, SOAR and Rising Above. In his theatre career, McLean acted in the renowned Stratford Festival where he developed his passion for Shakespeare. He also loves to freestyle rap – give him any topic in the world and he'll make up a rap about it on the spot.
Dr. Ann Cavoukian – Keynote Speaker (English only)
- Executive Director
- Global Privacy and Security by Design Centre Inc.
Session "Embed privacy into your operations for positive gains"
Privacy is essential; it forms the foundation of our freedom and must be preserved at all costs, now and well into the future. For marketers, it’s not a zero-sum game, privacy vs. marketing or privacy vs. data utility match, it’s all about a win-win model that yields great returns.
Join Dr. Ann Cavoukian as she shows you how following a proactive Privacy by Design (PbD) model will lead to great benefits. Given the trust deficit marketers face currently by consumers, PbD will help increase loyalty with your consumers by showing you how to embed privacy into your marketing operations and how to enhance the quality of the data you gather.
Dr. Ann Cavoukian is recognized as one of the world’s leading privacy experts. Dr. Cavoukian served an unprecedented three terms as the Information and Privacy Commissioner of Ontario. There she created Privacy by Design, a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices.
Dr. Cavoukian is the author of The Privacy Payoff: How Successful Businesses Build Customer Trust with Tyler Hamilton and Who Knows: Safeguarding Your Privacy in a Networked World with Don Tapscott. She is also a Senior Fellow of the Ted Rogers Leadership Centre at Ryerson University and a Faculty Fellow of the Center for Law, Science and Innovation at the Sandra Day O’Connor College of Law at Arizona State University.
- National Director | Marketing, Communications and Brand
- Stikeman Elliott LLP
Session "How B2B marketing strategies can create impact on commercial success"
Successful strategies in B2B can have an impact on commercial success both above and below the line. While it’s critical to create and manage your brand at every touch point, businesses depend on strong tactical and content initiatives to drive bottom-line client engagement, relationships and sales. This session will showcase a few examples on how marketing communications can support a global brand while providing value to its key stakeholders who are ultimately responsible for driving commercial success.
Bianca Barbucci is a senior marketer with over 30 years of experience. She leads a team dedicated to managing Stikeman Elliott LLP’s brand, as well as all marketing and communications initiatives across all channels and across the entire firm. This includes brand positioning and brand touch points, customer engagement, content amplification, media relations, advertising and PR, directories, awards and rankings and marketing-related analytics.
Before joining Stikeman Elliot, Bianca had her own marketing and business development consulting practice. In previous positions, she led the shopper marketing division of a large TV network and worked in the advertising and marketing agency business, in Vice-President and Managing Director roles, for numerous years.