Human connections are at the heart of today’s marketing. The right customer experience strategy can be a powerful differentiator. Optimize customer experience with insights from industry leaders.
From deeper customer connections to marketing integration, this conference will inspire you to ignite your customer experience across all touch points – before, during and after conversion.
What to expect
We are so excited to host this (English-only) conference in-person at the Carlu in Toronto. Join us to discover more about how human connections are at the heart of today’s marketing and how you can create and deliver seamless experiences that forge positive, emotional connections with customers.
You’ll find out how the best brands are growing and addressing this shift in the customer journey. We’ll examine:
- Key technology trends and innovations for marketing integration
- The evolution of the shopping experience, consumer expectations and the role of the store and home
- Why brand experience is the new customer experience
- How being good to your people is good for business
- And more
Globally recognized innovation strategist Shawn Kanungo, and human connection expert and author Riaz Meghji, are this year’s keynote speakers. We are also excited to have many more guests and speakers at this year’s conference. Be sure to check the Schedule and Speakers tabs for more details.
*This event is being held in English only. Additional events will be held in Vancouver, Calgary and Montreal (to be held in French). More information will be posted soon, including dates and locations. Be sure to check back.
- October 13, 2022
- 9 am – 3:30 pm ET (Breakfast & Networking start at 8:00 am ET)
- The Carlu, 444 Yonge St 7th Floor, Toronto, ON, M5B 2H4
This event is in English only.
- Keynote Speaker
- Globally recognized innovation strategist & Author
The bold ones: Why the future is human
Today, we are undergoing a paradigm shift. Cultural narratives and the pandemic have forever shaped our client expectations and behaviours, leaving the most innovative leaders vulnerable. The most disruptive entities are individuals who are reshaping industries, and the most influential companies are now becoming more human-centered.
In a world of disruption we are being called to make bold decisions. How do you innovate in a competitive environment? As Shawn illuminates the ‘immune system’ phenomenon, he will uncover how we can navigate the current landscape of the “Great Resignation”, tackle mounting customer expectations, embrace the “Creator Economy” and how we can successfully experiment and ultimately disrupt ourselves.
In this keynote, Shawn provides a bold, unique and contrarian view of the near-term future. He will outline how as marketers we can embrace these new disruptive trends, while at the same time, restore the human experience and become more dynamic leaders by uncovering the traits that may be holding us back. Weaving together storytelling, humor, inspiration and actionable takeaways, Shawn explores how we can take unexpected approaches to innovation to remain competitive and relevant and how we can be bold, brave and experimental.
Shawn Kanungo is a globally recognized innovation strategist. He previously spent 12 years at Deloitte, working closely with leaders to better plan for the opportunities associated with disruptive innovation. He has extensive experience helping corporate executives to better understand and plan for the opportunities and threats associated with disruptive innovation.
Kanungo is a practitioner who has worked with hundreds of organizations on their journey to digital transformation. He has been on the ground floor leading complex projects incorporating artificial intelligence, cloud technologies, behavioural economics, Web3 and more. Kanungo is a Partner with Queen & Rook, where he advises leading organizations and executives on disruptive trends and invests in early-stage ventures.
Kanungo’s work and interviews have been featured in The Globe & Mail, The Guardian, CBC and CTV. He has been recognized in Avenue Magazine’s “Top 40 Under 40” and Inc’s 100 Most Innovative Leaders. In 2021, he was named in Forbes as the “Best Virtual Keynote Speaker I’ve Ever Seen.” His content on innovation has also garnered millions of views across LinkedIn, TikTok, YouTube and Facebook. His book, The Bold Ones, published through McGraw Hill, will be released at the end of 2022.
Connect with Shawn:
- Keynote Speaker
- Human Connection Expert & Author
Every conversation counts: Strengthening the customer experience through meaningful human connection
In an age of polarization, disconnection, and shallow substitutes for real relationships, marketers need to know how to build deeper connections with clients and customers alike – especially in our hybrid reality. This engaging experience with Riaz is a candid and far-ranging look at how meaningful conversations can help you reinvent yourself, re-energize your brand and further develop your business.
Riaz will uncover the five habits of human connection that will help you build extraordinary customer relationships and explore key questions that will create breakthrough moments in any conversation. By the end of this session, you will be able to craft, and tell, compelling stories that will motivate your audiences to take action.
Human connection expert and author of the book “Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships.” Riaz’s insights have been featured in Fast Company, Harvard Business Review and the Financial Post.
He is also an accomplished broadcaster with 17 years of television hosting experience. He has interviewed experts on current affairs, sports, entertainment, politics and business.
Riaz has hosted for Citytv’s Breakfast Television, MTV Canada, TEDxVancouver, CTV News and the Toronto International Film Festival. He is a natural storyteller with a proven ability to conduct engaging, in-depth conversations across various disciplines.
Connect with Riaz: @RiazMeghji Twitter, Instagram, YouTube, Facebook
- Conference Host
- Canadian comedian, actress and Producer
Coko Galore is a Canadian actor, comedian and producer based in Toronto, Canada. She is the former Artistic and Managing Director of The Bad Dog Comedy Theatre (2020-2022) where she was instrumental in the creation of their digital platforms during the Covid-19 pandemic.
Coko is a noted producer of comedy shows in Toronto, and her credits include being Festival Director of Black and Funny and Asian and Funny, and co-producer of The Untitled Black Sketch Project. She performs across many disciplines including live comedy shows, podcasts, panels, events, TV, and film.
Her performance credits include an acclaimed live solo show MIXED CHICK (2015 Toronto Fringe), headlining comedy festivals with her comedy duo Coko & Daphney, and recently as an understudy for the Second City Mainstage revue Welcome Back to The Future. When she’s not working, Coko minds her business, drinks water and takes naps!
Follow her @cokogalore
- Lead Data Scientist | Head of Innovation & R+D
Can marketing personalization survive in a privacy-centric and cookieless world?
Personalization of the customer journey has been a hallmark of marketing in the digital era. However, with the disappearance of third-party cookies in 2024, and with privacy laws further reducing the scope of user data tracking, will personalization still be feasible in the near future? As marketers, understanding the importance of working more closely with your first party data is priority.
Join Roger for this presentation as he will share what will and what won’t be possible for marketers going into this new era, strategies and tactics to plan for a cookieless marketing world and how to rethink aspects of your personalization strategy by 2024.
An expert in analytics and data science in the field of marketing, Roger has led several large-scale projects in Ad/Martech implementation and data management for several large companies. Currently, he leads a team of data scientists at Adviso and oversees research and development in marketing artificial intelligence (AI). Some of his data solutions have been published in the scientific journal, Applied Marketing Analytics.
In 2021 and 2022, Roger was voted one of the top 50 data and analytics professionals in the world by the OnCon Awards in the U.S. He also serves as a member of the Senior Council of Data and Analytics.
- Vice-President, Strategy
Sonya has been involved in the Canadian advertising industry for over 20 years and has worked at top agencies such as Cossette, Sid Lee, TAXI, BOS (now DentsuMcGarryBowen) and Publicis Canada in roles ranging from VP Account Services to VP Brand Strategy and Planning.
Her works spans across many prestigious brands and companies as wells as industry sectors including pharmaceutical, telecommunications, packaged goods, food, entertainment, retail and financial services. Sonya is the recipient of several EFFIES for campaigns that have reached and surpassed business objectives for her clients.
Sonya is recognized as a valued and trusted strategic planner to the leaders of the most respected organizations and is an active collaborator in communication industries in Montréal and across Canada. She is also currently a teacher at Concordia and Sherbrooke Universities.
- CEO & Founder
- FUSE Create
With his extensive experience in brand, CRM, digital, social media and experiential marketing, Stephen has the experience needed to create, strengthen and grow brands across a wide range of categories. His clients have included CIBC, Hyundai, Canadian Tire, GE, Cashmere and Toronto 2015 Pan Am Games, just to name a few. Stephen's leadership, vision and forward thinking have proven to be key to pushing FUSE – and each of its clients’ businesses – to new heights.
In 2003, Stephen and his partners launched FUSE Create– a creative agency focused on delivering innovative marketing solutions that drive sales and deliver real results. He is active within the marketing industry, being involved with the Canadian Marketing Association (CMA) for several years and taking on the role of Chair of the Board of Directors in 2015.
- Founder & CEO
- True Impact
Diana Lucaci is the Founder and CEO of True Impact, a neuromarketing firm offering solutions for emotion data. True Impact leverages its expertise in the neurological drivers of consumer decision making to drive growth for mid-to-large organizations including Canada Post, General Motors, Colgate-Palmolive, Costco, Miller Coors, and other Fortune 500s. Lucaci holds a degree in Neuroscience and Psychology from the University of Toronto.
A board member of the Canadian Research Insights Council and committee member of the Standards Council of Canada, Diana has also served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018) and won the Best-in-Class Research Award from the Marketing Research and Intelligence Association (MRIA).
- Boite Pac
Step up your marketing game without falling into greenwashing or social opportunism
Understanding your environmental and social impact is key to improving your marketing, The key is not falling into greenwashing or social opportunism.
There are many ways to do this. During his presentation, Thomas will explain the basics of B Corp certification, as well as inspire you with examples of other companies that have improved their impact.
Learn the steps you need to take to make your marketing more responsible and improve your brand image, facilitate your recruitment and retention and structure and reduce your environmental and social impact.
Thomas started his career at one of the biggest tech companies in Montreal where he was tasked with leading the brand in its pursuit of a B Corp certification. While doing so, he realized that the resources available to companies to become a B Corp were very limited. Seeing this as an opportunity to start a business, he co-founded Boite Pac 3 years ago. Since then, over 40 companies have been supported by the Pac team.
- Consultant and Learning facilitator
- Continuum Health
My-Linh refers to herself as “the human connector” – always looking for meaningful conversations.
Active in the wellness and consulting realm for almost 20 years, My-Linh focuses on facilitating conversations and actions to create and cultivate inclusive and psychologically safe spaces in the workplaces. Supporting organizations to equip their teams and to understand the intersection of inclusion, belonging and psychological safety.
With lived mental health experience and a self-designated black belt in (her own) panic attack management, it became her mission to spark hopeful conversations and break the isolation. In addition, she is a certified Mental Health Trainer recognized by the Mental Health Commission of Canada, and holds a certification in Leadership and Inclusion.
- 8 – 9 h ET
Breakfast and networking
- 9 – 9 h 15 ET
Welcome and opening remarks | Coko Galore – Host
- 9:15 - 9 h 30 ET
Igniting meaningful customer connections | Rod Hart, Canada Post
- 9:30 – 10 h 25 ET
Keynote | Shawn Kanungo
- 10:25 – 10 h 45 ET
- 10:45 am – 12 pm ET
INCITER Talks Sessions
Diana Lucaci, True Impact
My-Linh Diep, Continuum Health
Thomas Ferland-Dionne, Boite Pac
- 12 – 12:30 pm ET
INCITER Talks Panel discussion with moderator, Stephen Brown, FUSE Create
- 12:30 – 1:30 pm ET
- 1:30 – 2:15 pm ET
Roger Kamena, Adviso
Rupen Seoni, Environics Analytics
Sonya Bacon, Archipel
- 2:15 – 3:30 pm ET
Keynote | Riaz Meghji