Meet Gen Z IRL: Capturing the attention of a generation
Join our experts as we explore Canada Post’s exclusive research on Gen Z – the rising consumer generation. Our speakers will examine who Gen Z is, their unique needs and how to effectively engage them. This webinar includes a focused panel discussion and an interactive Q&A session which will complement the insights from our research.
About the research
Nearly 7 million Canadian consumers are part of Gen Z. They were born between 1995 and 2004 and their influence is changing how marketers and advertisers connect with audiences.
In a recent survey conducted by Canada Post, nearly 4,000 Canadians shared their perspectives on various topics. We examined their thoughts on the current economy, changes in spending behaviour and their relationship with advertising. We surveyed four generational cohorts: Boomers, Gen X, Millennials and Gen Z. As we explored their perspectives, it became clear that paying close attention to Gen Z’s behaviour and preferences will be critical for businesses’ success – both now and in the future.
Watch this webinar and explore
- The role of personal and brand values in Gen Z’s purchasing decisions
- The kinds of advertising Gen Z places its faith and trust in
- The evolving role of the mailbox in Gen Z’s lives
- How generations compare to one another on important topics
Watch this webinar to learn how Canada Post research can help marketers understand the mindset of Canadians, how their opinions relate to your marketing and advertising efforts and where Canada Post expertise can help.
- On demand
- Innovation Practice Group, Phase 5
Doug Church co-founded Phase 5 Consulting Group in 1991 – a research-based consultancy with expertise in innovation, user experience design and customer experience serving global enterprises. With more than 30 years of experience, Doug has worked on numerous high-profile initiatives for global brands to help identify market opportunities, develop winning solutions and inform go-to-market decisions. He has led a number of studies for Canada Post examining trends in online shopping, delivery and advertising preferences. Doug has a B.A. (Law), an M.B.A. and has served on advisory boards for non-profit, health care and educational institutions. He lives in Ottawa, Ontario.
- Director, Events and Sales Enablement
- Canada Post
Nadia has been at Canada Post for 19 years and has worked on hundreds of integrated marketing initiatives for B2B customers. Nadia’s current focus is split between two portfolios. The first is the planning and execution of events for Canada Post Smartmail Marketing™, Parcels/Ecommerce and SMB customers. The second is managing sales enablement – ensuring that the Canada Post sales team has the tools, content and training they need to effectively provide solutions to customers.
- Officer, Small Business Marketing
- Canada Post
Elisabeth Guida is a Marketing Officer on the Small Business team. She is a recent Media Business graduate, with most of her work experience based in social media, email and public relations management. Prior to joining Canada Post, she worked in a few Toronto based marketing agencies. She loves the creative side of marketing and getting to produce content that is out of the box while appreciating and utilizing data and analytics in her creation processes.
- Officer, Ecommerce Enterprise Marketing
- Canada Post
Brittany is a creative thinker keen to understand and leverage market trends that will help elevate marketing campaigns. With a decade of experience in the advertising industry, she has successfully executed complex multi-channel international projects for renowned brands like Booking.com, Uber and Axe.
Stay tuned as we release more agenda information as it becomes available.