How can integrated marketing help your business?
The market has changed dramatically over the past year. Like the vast majority of small businesses across Canada, we know you faced extraordinary challenges. You had to adapt your business to survive. Marketing your business continues to be critical and generating traffic to your physical or digital store means getting the right customers to see and retain your message. Integrated marketing campaigns can help you grow your business by getting your message noticed, kept and actioned.
In this session, we will explore:
- how to optimize your social and digital marketing presence;
- the value of adding direct mail to your marketing mix;
- how to plan and develop an effective integrated marketing campaign;
- and how to grow your customer base, build loyalty and generate sales.
We’re here to help you market your small business. Let Canadians know you are open for business, encourage them to think small and shop local and ensure your message reaches and resonates with them.
- March 10, 2021
- 1 – 2 pm ET
- Director of Sales, Central Region
- Yellow Pages
Kate Nash is an experienced Director of Sales, Training and Product Development for Yellow Pages Canada. Driven by helping SMB’s find success, she takes pride in providing the best consulting possible. Kate has been an educator and keynote speaker across Canada for associations such as Digital Main Street and the Federal Rental Housing Association. While offline, Kate enjoys time with her husband, 3 boys and dog Boomer.
- Senior Manager, Small Business Marketing
- Canada Post
Mamta has over a decade of experience leading initiatives that directly address customer needs and support business growth. Her deep understanding of market and customer influences has enabled her to launch direct marketing products and online solutions, assess financial and operational impacts and develop communication strategies that are customer focused. Her role at Canada Post is to enable and nurture small businesses by providing them access to content, resources, solutions and partners that will help them get started and grow. Mamta is motivated by finding solutions that address the needs and challenges faced by small businesses and highlighting their successes.
Check back for details on the session’s agenda!
This session will be held separately in French and English.