As a small business, you have experienced the ups and downs of starting, growing and sustaining a business. Regardless of how many years you’ve been open, or what stage you are at, your small business has been tested over the past year. The experience you’ve gained and the lessons you’ve learned will be invaluable to you as you continue on your journey.

While your own experience will help guide you in the future, so will that of your peers – small businesses from across Canada who have transformed their business and continued to nurture their customers. Hear from finalists of our Small Business Tales of Triumph Contest who, like you, have been making the move online, mixing up their marketing and doing good for those in their communities. Our panel discussions will enable you to hear their stories and gain first-hand knowledge from their experience.

Whether your business is brick-and-mortar, digitally rooted or both, you are an integral part of every community across Canada. We want you to walk away feeling inspired by, and connected to, a community of Canadian small businesses.

 

Event details

Date:
On demand
Time:
On demand
Location:
Virtual
Cost:
Free

Schedule

Time
Details
On demand

Welcome and session overview

AJ Palladino | Senior Manager, Small Business Marketing, Canada Post

On demand

Panel discussion 1: Transforming your business

Moderator: Sunshine Tenasco | Founder of Her Braids, CEO of Pow Wow Pitch
Panelists: Finalists of the Tales of Triumph Contest

Panelists discuss their experiences of how they have transformed their business for the digital age – by adding selling channels, delivery options and/or changing the way they generate traffic and sales for their business. They talk about how they have evolved to adjust for continued growth – in light of dramatic shifts in the behaviour of their customers. 

On demand

Panel Discussion 2: Nurturing your customers

Moderator: Sunshine Tenasco | Founder of Her Braids, CEO of Pow Wow Pitch
Panelists: Finalists of the Tales of Triumph Contest

Panelists discuss how their focus on the customer continues to be a critical aspect of their business model and approach. As the expectations of Canadians have changed, hear how they have stayed connected with current customers, found new ones keen on supporting local and reinforced the importance of doing ‘good’ by engaging communities and liked-minded consumers.

On demand

Closing remarks

AJ Palladino | Senior Manager, Small Business Marketing, Canada Post