Sleighing the holidays: Insights and predictions for the retail golden quarter

It’s that wonderful time of year again – the holiday season. It’s also known as retail’s golden quarter – when ecommerce businesses have heightened opportunity for success. Purchases skyrocket, returns may increase and the demands on almost every area of your business intensify significantly.

If your business wants to get ahead of the curve this holiday season, now is the time to start preparing. With 16% of Canadian online shoppers indicating that they’ll shop before Black Friday sales,1 Canada Post is predicting an early start to the 2023 holiday shopping season. We anticipate it will kick off in September and extend into mid-January due to increased return volumes. Are you ready for it?

Join us for this webinar in which we’ll reveal the latest holiday shopping insights, trends and predictions from our comprehensive Canadian online shopper study that surveyed 5,000 Canadian consumers. We’ll also explore ways your business can foster a successful golden quarter.

You’ll learn how to:

  • Identify the 4 holiday shopper segments, understand their buying patterns and how to effectively reach them.
  • Uncover the primary sources where Canadians get gift ideas and inspiration.
  • Examine how return policies influence holiday purchase decisions.
  • Improve retail strategies and prepare for the holiday rush with tips and advice from industry experts.

Source: ¹ Canada Post’s 2023 eShopper Survey conducted by Phase 5 Consulting Group, May 2023

Event Details

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