IGNITE: Embracing the future

The future bright! Join us at our ideas conference IGNITE that is designed to help you embrace transformations. We'll explore ways to drive business in 2024, learn about Gen Z's growing influence and discover the growing and changing power of human creativity teamed up with AI.

What to expect

Join us in person – along with marketers, retailers, thought leaders and ecommerce experts – to explore the latest research, trends and creative solutions. Hear from our speakers who will discuss:

  • How to meet the new expectations of Gen Z and conscious consumers
  • What the ever-evolving AI landscape means for you and your business
  • The need to ensure human perspectives remain a key focus in an increasingly AI-driven world

The event will also feature an interactive panel where you will lend your voice to a discussion centred on the intersections of AI advancements and Gen Z’s impact.

Please note that this is a French speaking event.

Event Details

Date:
Time:
8 am to 12 pm ET
Location:
Saint James's Club of Montreal, Room: Saint Denis
1145 Union Ave
Montreal, Quebec
H3B 3C2
Cost:
Free

Speakers

Mélanie Béland

Mélanie Béland

  • Business Development Manager, Ecommerce
  • Canada Post

Mélanie Béland is Ecommerce Business Development Manager at Canada Post. She has over 14 years of experience in sales, logistics, retail and mail. Mélanie is passionate about helping businesses of all sizes optimize their operations and enhance their online presence to thrive. Throughout her career, she has provided Canadian merchants with expert advice on improving their ecommerce operations to help them provide an unparalleled end-to-end shopping experience for their customers. Mélanie is dedicated to supporting Quebec retailers and supports all regions of Quebec by offering training and consultations through SDCs and more. Mélanie is actively involved in numerous associations in the retail industry and has shared insights, best practices and trends in partnership with AMR, RDV eCommerce, CQCD, CEFRIO and others.

Humans in the loop | Interactive panel conversation

Gen Z is driven by heart and personal values – not exactly the strength of machines. So, what happens when a generation that demands authenticity meets an AI revolution? In our panel discussion, we’ll look at how we can bring together the genuine values of Gen Z with the growing world of AI. We’ll talk about the important role of “humans in the loop,” ensuring that human perspectives remain a key focus in our increasingly AI-driven world. Our panel will also discuss how AI can be adapted to connect better with younger generations and what this means for business decisions.

Through polls, questions and other interactive elements, attendees will have a voice in directing the conversation as the panelists explore how to blend human authenticity with the advancements in AI technology. This session promises to be a dynamic and collaborative experience that will leave everyone with practical insights and actionable takeaways on how to navigate the future with confidence.

Schedule

Time
Details
8 am ET

Breakfast, registration and networking

9 am ET

Opening remarks

Nadia Chegrinec | Director, Integrated Marketing Communications and Channels | Canada Post

Nadia kicks off our event with a welcome speech. She will set the stage for what will be a fast-paced, informative and inspiring event by sharing her thoughts on the role of expertise, innovation and collaboration in helping businesses to embrace the future.

9:10 am ET

Canada Post journey

Serge Pitre | Vice President, Business Development | Canada Post

Canada Post is in the midst of its latest transformation, a mission with one purpose: A Stronger Canada Delivered. Serge shares how this journey is guiding the company and how we do business.

9:15 am ET

Gen Z research

Christian Bourque | Executive Vice President and Senior Partner | Léger

Christian will present the highlights of Léger’s sixth Étude Jeunesse, Canada’s largest study of Generation Z members. Aimed at helping us gain insight into our relationship with this increasingly influential group, the study focuses on 3 areas of particular concern to Gen Z – the future, finance and employment.

10 am ET

Rapid fire with a Gen Z

Christian Bourque and Maude Nolet

You’ll never know unless you ask – so we’re asking. Welcome Christian as he is joined on stage by Maude for a Vogue-inspired 73 questions session with a Gen Z. This is an opportunity to get to know a member of this exciting generation through fun, rapid-fire questions. Christian will uncover Maude's interests and hobbies, priorities and values, as well as her aspirations and future outlook.

10:10 am ET

AI journey: From hype to reality

Ronnie Malewski | Managing Director | NPD Canada

Forget the hype! AI is here – and its possibilities are near limitless for marketers looking to connect with audiences in new and exciting ways. Join Ronnie as he explores how major brands are using AI to solve real-world marketing challenges. As an agency leader, he will share his own experiences in tapping into AI for clients and provide some guiding principles he’s found useful along the way. Get inspired and informed with a practical take on the world of AI.

11:05 am ET

Humans in the loop | Interactive panel conversation

Speakers: Melanie Beland, Christian Bourque, Maude Nolet, Ronnie Malewski, and you!

Gen Z is driven by heart and personal values – not exactly the strength of machines. So, what happens when a generation that demands authenticity meets an AI revolution? In our panel discussion, we’ll look at how we can bring together the genuine values of Gen Z with the growing world of AI. We’ll talk about the important role of “humans in the loop,” ensuring that human perspectives remain a key focus in our increasingly AI-driven world. Our panel will also discuss how AI can be adapted to connect better with younger generations and what this means for business decisions.

Through polls, questions and other interactive elements, attendees will have a voice in directing the conversation as the panelists explore how to blend human authenticity with the advancements in AI technology. This session promises to be a dynamic and collaborative experience that will leave everyone with practical insights and actionable takeaways on how to navigate the future with confidence.

11:40 am ET

Audience Q&A

Speakers: Melanie Beland, Serge Pitre, Christian Bourque, Maude Nolet, Ronnie Malewski, Nadia Chegrinec and you!

11:55 am ET

Closing remarks

Nadia Chegrinec