Ignite: Enhancing direct mail

Direct mail is evolving – are you? Watch our Ignite webinar, “Enhancing Direct Mail: The Tech-Driven Evolution,” on demand to explore the exciting intersection of technology and direct mail.

About the webinar

Marketers often struggle to personalize direct mail at scale, leverage data effectively and demonstrate ROI on their marketing investments. Our webinar offers solutions by diving into how cutting-edge technology has advanced direct mail by maximizing customer engagement, elevating personalization and driving results.

What we cover

We explore automation trends driving performance, innovative strategies for forging deeper customer connections through personalized mail and showcase practical applications like JAM CRM for 1:1 direct mail marketing.

Marketers of all levels seeking to elevate their direct mail campaigns will benefit from this webinar.

Event Details

Date:: On demand
Time:: On demand
Location:: Virtual
Cost:: Free

Speakers

Ainsley Lynch

Business Development Manager, Smartmail Marketing
Canada Post

Ainsley Lynch is a Business Development Manager for Smartmail Marketing with Canada Post. With 15 years of experience in advertising and marketing, Ainsley has worked with clients across all verticals – including not-for-profit, QSR, retail and ecommerce.

Excelling at planning and communication, Ainsley focuses on identifying clients needs and providing campaign design that generates results to meet objectives. With solution recommendations rooted in data, she specializes in making big data actionable with a physical touchpoint, amplifying customer engagement and response.

Sonia Carreno

President
IAB Canada

Sonia is an award-winning digital veteran whose deep industry experience spans virtually every digital marketing discipline. In 2021, Sonia was inducted into Canada’s Marketing, Advertising, PR and Communications Hall of Fame.

Scott Suthren

Partner-CRM Strategy
T&P

With over two and a half decades at the intersection of customer experience and journey design, Scott has operated in the dynamic world of advertising with a constant focus on understanding human behavior and digital engagement. His time spent at agencies like Publicis, Cheil, and Performance Art has been defined by connecting brands with their audiences in meaningful and relevant ways.

His work spans the full spectrum of customer engagement – from digital innovation and brand strategy to loyalty program design and omnichannel planning. This expertise was recognized globally when he won a best-in-practice award for Customer Journey Mapping with McCann Worldgroup.

Currently, he is channeling his curiosity for technology into founding an R&D venture that explores the potential of artificial intelligence in customer journey creation.

Andrea Cook

CEO
JAM CRM

With 25 years of communications experience, Andrea is an industry leader in the art of connecting brands to consumers. A self-proclaimed nerd, and a visionary change-agent, Andrea’s career has been spent building, shaping, and guiding North American and global teams in the art of data, technology, and innovation creative.