Our primary brand elements
Postmark
The postmark is the fundamental representation of the brand and is simply interpreted, not dependent on language.
Download postmark logoBilingual logo
This legacy brand element features our bilingual wordmark. It is available in two versions: English-first for use in English publications and French-first for use in French publications.
Download bilingual logoWhen to use our primary brand elements
Use the bilingual Canada Post logo or postmark if you fall into one of the following categories:
- Individuals and organizations who are sponsored by Canada Post
- Media
- Schools, universities and colleges for academic purposes, including reproduction in textbooks and other teaching materials
Avoid using both marks (the postmark and the bilingual logo) on a singular piece of communication, except for physical items such as editorials.
Our secondary brand elements
Shipped by Canada Post
Use this Canada Post logo if you are one of the following:
- Canada Post customer who ships to the U.S. and/or internationally
- Customer who uses Canada Post's parcel services
Download shipping logoDelivered by Canada Post
Use this Canada Post logo if you are a:
- Canada Post customer who sends Neighbourhood Mail™, Personalized Mail™ or anything classified as Direct Marketing
Download delivered logoBest practices: Postmark
Minimum size (width)
- Digital: 30px
- Print: 0.375”
Logo safety
The safe space around the postmark should remain clear of visual obstructions. This space is defined by ½ X, where X is the height of the postmark.
Colours
Canada Post Red
RGB 228 / 0 / 43
HEX E4002
PMS 185 C
Alt text and accessibility
To ensure accessibility for screen reader users, always include alt text when displaying the postmark online or in digital documents.
When using the postmark as an image
Official alt text: "The Canada Post postmark"
Use this alt text if you are using the postmark as an informative or decorative image.
When using the postmark as a link
Follow these best practices when using the postmark as a link:
- Always include the words "Canada Post"
- Tell users which Canada Post page they will be taken to
- Specify if the link will open in a new window
- Do not include words like "Link to" or "Click to"
- Example of proper alt text: “Canada Post homepage, opens in a new window”
Best practices: Bilingual logo
Minimum size (width)
- Digital: 60px
- Print: 1.000”
Logo safety
The safe space around the logo should remain clear from visual obstructions. This space is defined as 1 X, where X is the height of the logo.
Colours
Canada Post Red
RGB 228 / 0 / 43
HEX E4002
PMS 185 C
Canada Post Blue
RGB 0 / 48 / 135
HEX 003087
PMS 287 C
Alt text and accessibility
To ensure accessibility for screen reader users, always include alt text when displaying the bilingual logo online or in digital documents.
When using the bilingual logo as an image
Official alt text: “Bilingual Canada Post logo with English to the left and French to the right”
Use this alt text if you are using the bilingual logo as an informative or decorative image.
When using the bilingual logo as a link
Follow these best practices when using the bilingual logo as a link:
- Always include the words "Canada Post"
- Tell users which Canada Post page they will be taken to
- Specify if the link will open in a new window
- Do not include words like "Link to" or "Click to"
- Example of proper alt text: “Canada Post homepage, opens in a new window”
