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Toronto (Ont.) – Santa just got an extra hand this holiday season, with Mastermind Toys, Canada’s largest specialty toy retailer, joining the select group of retailers offering GTA online shoppers the choice to have their items delivered on the same day they were ordered. For a premium, online shoppers from Brampton to Markham will receive their gift-wrapped toys between 5:30 and 9 p.m. that same evening.

“The timing couldn’t be better for Mastermind Toys to join the Delivered Tonight pilot. With the holidays right around the corner, it can help busy parents focus on important activities with their families and friends while we take care of delivering their items that evening,” says René Desmarais, Senior Vice-President, Parcels, at Canada Post.

Delivered Tonight is a pilot initiative launched on September 17 by Canada Post and a group of leading online retailers including Best Buy, Future Shop, Indigo and Walmart to better understand the growing needs of online shoppers and the logistics required to fulfill and deliver items on the same day.

“When Canada Post announced its pilot, we knew we wanted to be part of the initiative,” says Jon Levy, Co-Founder and CEO, Mastermind Toys. “As our online business continues to grow, we are happy to be able to offer our loyal customers the best and most convenient delivery options to accommodate their shopping needs during the busy holiday season.”

For the past two months, the Delivered Tonight pilot has been running smoothly and, as the holiday shopping season gets under way, demand for the service has been growing.

About Canada Post
Canada Post is the country’s leading provider of electronic commerce and customer communication solutions. It reaches more than 15.3 million addresses, operates the country’s largest retail network, and offers affordable and reliable service with convenient pickup and return options for online shoppers. Together, Canada Post, Purolator Inc. and SCI Logistics offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.

About Mastermind Toys
Mastermind Toys is Canada’s largest privately-owned specialty toy retailer with 29 locations in Southern, Southwestern and Eastern Ontario, Calgary, Alberta and a new location in Langley, British Columbia. The company was started in 1984 by brothers Andy and Jonathan Levy who wanted to offer shoppers a classic toy store experience. Today, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Both in-store and online, Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary gift wrapping.  Visit www.mastermindtoys.com. Mastermind Toys can also be followed on Facebook, Youtube and Twitter.