Close up of a large post office sign featuring the bilingual Canada Post logoClose up of a large post office sign featuring the bilingual Canada Post logoClose up of a large post office sign featuring the bilingual Canada Post logo

Using our brand

The Canada Post logos are an essential part of our brand identity, encapsulating our reputation within the Canadian marketplace. The following guidelines will help you apply these symbols correctly.

If you have any questions regarding logo use, don't hesitate to contact us at info.brand@canadapost.ca.

Our primary brand elements

The Canada Post postmark

Postmark

The postmark is the fundamental representation of the brand and is simply interpreted, not dependent on language.

Download postmark logo

Bilingual logo

This legacy brand element features our bilingual wordmark. It is available in two versions: English-first for use in English publications and French-first for use in French publications.

Download bilingual logo

When to use our primary brand elements

Use the bilingual Canada Post logo or postmark if you fall into one of the following categories:

  • Individuals and organizations who are sponsored by Canada Post
  • Media
  • Schools, universities and colleges for academic purposes, including reproduction in textbooks and other teaching materials

Avoid using both marks (the postmark and the bilingual logo) on a singular piece of communication, except for physical items such as editorials.

Our secondary brand elements

Our shipping and delivery partnership logos are available in both French and English, in colour and in black and white.

Use this Canada Post logo if you are one of the following:

  • Canada Post customer who ships to the U.S. and/or internationally
  • Customer who uses Canada Post's parcel services
Download shipping logo

Use this Canada Post logo if you are a:

  • Canada Post customer who sends Neighbourhood Mail™, Personalized Mail™ or anything classified as Direct Marketing
Download delivered logo

Best practices: Postmark

Minimum size (width)

  • Digital: 30px
  • Print: 0.375”

Logo safety

The safe space around the postmark should remain clear of visual obstructions. This space is defined by ½ X, where X is the height of the postmark.

Colours

Canada Post Red
RGB 228 / 0 / 43
HEX E4002
PMS 185 C

Alt text and accessibility

To ensure accessibility for screen reader users, always include alt text when displaying the postmark online or in digital documents.

When using the postmark as an image

Official alt text: "The Canada Post postmark"

Use this alt text if you are using the postmark as an informative or decorative image.

Follow these best practices when using the postmark as a link:

  • Always include the words "Canada Post"
  • Tell users which Canada Post page they will be taken to
  • Specify if the link will open in a new window
  • Do not include words like "Link to" or "Click to"
  • Example of proper alt text: “Canada Post homepage, opens in a new window”
Do not skew or distort
Do not add drop shadows or other visual effects
Do not place the logo on different shapes
Do not rotate the logo
Do not overlay text on the logo
Do not set within text
Do not use as bullets
Do not change colours
Do not use a low resolution where high resolution is required
Do not place on busy, dark or conflicting images, graphics or colours
Do not apply effects to the colour field
Do not redraw, recreate, isolate or apply effects to the logo or its elements

Best practices: Bilingual logo

  • Digital: 60px
  • Print: 1.000”

Logo safety

The safe space around the logo should remain clear from visual obstructions. This space is defined as 1 X, where X is the height of the logo.

Colours

Canada Post Red
RGB 228 / 0 / 43
HEX E4002
PMS 185 C

Canada Post Blue
RGB 0 / 48 / 135
HEX 003087
PMS 287 C

Alt text and accessibility

To ensure accessibility for screen reader users, always include alt text when displaying the bilingual logo online or in digital documents.

When using the bilingual logo as an image

Official alt text: “Bilingual Canada Post logo with English to the left and French to the right”

Use this alt text if you are using the bilingual logo as an informative or decorative image.

Follow these best practices when using the bilingual logo as a link:

  • Always include the words "Canada Post"
  • Tell users which Canada Post page they will be taken to
  • Specify if the link will open in a new window
  • Do not include words like "Link to" or "Click to"
  • Example of proper alt text: “Canada Post homepage, opens in a new window”
Do not skew or distort
Do not add drop shadows or other visual effects
Do not rotate the logo
Do not change colours
Do not use a low resolution where high resolution is required
Do not place on busy, dark or conflicting images, graphics or colours
Do not apply effects to the colour field
Do not redraw, recreate, isolate or apply effects to the logo or its elements

Terms and conditions

Canada Post reserves the right to withdraw or amend, at the discretion solely of Canada Post, permission to display the Canada Post logo, and may request any party that has previously been granted permission to change or discontinue use of the logo. Canada Post also reserves the right to pursue any use that does not conform to the guidelines for using the Canada Post logo and these Terms and Conditions or any amendments subsequently issued.

Please read the following carefully:

  • The logo may not be used on any material that infringes on Canada Post’s intellectual property or other rights, or that is in contravention of any applicable law.
  • The logo may never be used in association with anything or in any way that would disparage or otherwise reflect negatively on Canada Post, its products or services, or its directors, officers or employees.
  • The logo may not be imitated or used in any way as a design feature. The logo may not be distorted in perspective or appearance, or changed in any manner whatsoever.
  • The logo may not be used to represent the words “Canada Post” in text, whether in a headline or within the body of the text.
  • The logo may be used only on Web pages that make accurate references to Canada Post or its products or services, and must be displayed on the same page as the reference. The Web page should be set up so that it is clear to the viewer that the Web page is the company’s Web page and not that of Canada Post. In particular, on any Web page on which it uses the logo, a Company must also display, in the primary and more prominent position, its own Web page title, trademarks, and logos.
  • On a Web site, the logo must always be an active link to Canada Post’s homepage at http://www.canadapost.ca.