This overview is a notice of the changes and improvements affecting services you, or an authorized user of your Agreement with Canada Post currently use. Please share this information with your colleagues who prepare mailings or work directly with Canada Post.
This notice and any applicable customer guides form part of your agreement with Canada Post. The most current and upcoming customer guides are always available at canadapost.ca/notice.
Coming by early 2022
APPLICABLE TO NEIGHBOURHOOD MAIL
Improvements to Precision Targeter: Improved performance and ability to locate delivery routes based on Postal Code(s)
Canada Post is excited to introduce new enhancements to our Precision Targeter tool to help you achieve your campaign goals more efficiently.
Users will notice a shorter wait time when calculating counts. The load time is significantly faster, especially for larger targeted areas.
Postal Code(s) to route:
A new enhancement allows the user to target routes using Postal Code(s) on the “Define delivery area” screen in Precision Targeter.
Coming June 2022
APPLICABLE TO PUBLICATIONS MAIL
The undeliverable Publications Mail service is a current requirement of Publications Mail many customers consider to be of limited value and not meeting their needs. Many customers also find that return postage costs make it harder to predict and plan. After careful consideration of different solutions, Canada Post will discontinue the service and offer a Return to Sender option starting June 1, 2022.
If the publisher includes a visible domestic (Canadian) return address, as per the current specification for a visible address by June 1, 2022, the items will be returned for no additional fee. No Return Postage Guarantee (RPG) indicia will be required. Currently customers have the option to include a return address on the inside or on an enclosed card. This will no longer qualify as a return address.
As of June 17, 2022:
- Undeliverable items without a return address will be disposed of or recycled at our discretion. Disposed of or recycled items cannot be retrieved by customers.
- uPM reports will no longer be generated. Final invoices indicating uPM Return postage and the uPM processing fee will follow.
Printing a Visible Address
When your Publications Mail items are wrapped or unwrapped, your return address must appear as follows:
RETURN UNDELIVERABLE ITEMS TO
123 MY ADDRESS ST
MYCITY ON M9M 9M9
NOTE: For machineable items, the return address must not be printed in the address zone. Refer to the design module at canadapost.ca/pmguides.
A return address, if present, must be the same orientation as the destination address and clearly visible on or through the wrapper. It may appear on either the front (the recipient address side) or the back of the item (including bundles).
For unwrapped Publications Mail items, the return address must be visible in one of the following locations:
- the front or back cover; or
- the first five pages of the publication; or
- the first page of the table of contents; or
- in the masthead of the publication; or
- a clearly identifiable insert card securely enclosed in the publication.
Wrapped/enveloped Publications Mail items:
When your Publications Mail items are wrapped or placed in an envelope, your return address must appear as follows:
- clearly visible on or through the outside of the wrapper/bundle
- on an address carrier, clearly visible through a polybag.
For wrapped or unwrapped Publications Mail items, including bundles, if a Canadian return address is used, the return address must be visible on the front or back cover.
When your Publications Mail items are wrapped or placed in an envelope, your Canadian return address must appear as follows:
- Clearly visible on or through the outside of the wrapper/bundle
- On an address carrier, clearly visible through a polybag.
Recipients of the undeliverable Publications Mail Report summary and accompanying detailed keyline report will receive a series of emails advising them of the change and timeline via epost Connect.
Assistance correcting or updating mailing lists
To keep your customer database up to date contact the Data Solutions Centre at firstname.lastname@example.org or at 1-877-281-4137. More information regarding these services can be found at canadapost.ca/smartdata.
APPLICABLE TO POSTAL CODE TARGETING
Removal of the 2D barcode on Machineable Postal Code Targeting
We are pleased to announce the following enhancement to Machineable Postal Code Targeting (PCT). Expert Partners and Smartmail Marketing Partners are now able to print a non-personalized address on your Machineable Postal Code Targeting items (versus a 2D barcode). The removal of the 2D barcode will help reduce work effort, resolve usability issues, simplify the mail design process and improve speed-to-market for your mailings.
The following key requirements will apply:
- The destination address cannot include an individual, company or personalized descriptor (e.g. Occupant)
- The non-personalized address must be located in the pre-defined address zone
- The item does not include return service (no return address)
- PCT indicia must be in the postage zone located on the same side as the address zone
- The Mailing ID, must be entered on the Order (Statement of Mailing) and match the PCT Mail Summary Report
- Items must meet all size, weight, sealing and preparation requirements outlined in the Smartmail Marketing Customer Guide
There are no additional fees to access the addresses and the Data Product team will continue to support your requests.
Contact a Smartmail Marketing Partner or your Canada Post Representative for more information or for help with your next Postal Code Targeting campaign.
APPLICABLE TO NEIGHBOURHOOD MAIL
Clarification of co-op mailing
The Neighbourhood Mail Customer Guide has been updated to clarify a co-op mailing as follows:
A co-op mailing is promotional content from two or more organizations, typically printed as booklets, cards or enclosed in an envelope.
Co-op mailings are not:
- Community newspapers
The inclusion of the mailer/sender identification (customer name and, or logo) is not considered promotional content. Canada Post reserves the right to refuse, at its sole discretion, any co-op mailing that does not meet its criteria, including, without limitation, a mailing by a customer that is primarily engaged in the reselling of the co-op item, rather than promoting its own products or services.
APPLICABLE TO SMARTMAIL MARKETING (Personalized Mail, Neighbourhood Mail and Postal Code Targeting)
We continue to release new resources for our customers. The newly updated Essential Guide to Direct Mail is now available. This new edition is packed with insights, best practices, proven processes and innovations. It will help you to plan, integrate and execute impactful and sustainable Smartmail Marketing. Access this valuable guide at canadapost.ca/essentialguide.
APPLICABLE TO ALL SERVICES
New look and feel for postal services information website
We have made changes to our postal services information website. These changes, driven by our Accessibility Strategy, are designed to make our products and services more accessible and inclusive. Specifically, the content has been reorganized to improve the overall navigation experience to better guide customers through various mail and shipping requirements.
For detailed information on Canada Post's core products and services, visit the postal services information website at canadapost.ca/postalservices