Introducing
Postal Code Targeting
Unlock a whole new level of effectiveness
for your acquisition efforts.
The newest addition to the Canada Post Smartmail MarketingTM suite of solutions.
For the first time, you can identify and reach postal
codes that match the profile of your ideal prospects.
Four key benefits for your business with Postal Code Targeting
Expand into new markets
Data targeting identifies the postal codes that match the profile of your ideal prospects.
Leverage your
customer data
Use your existing postal codes to target the look-alike audiences most likely to respond to your marketing message.
Optimize your targeting
Layer Canada Post geographic, demographic and lifestyle insights onto your postal code data to optimize your reach.
Maximize your
acquisition efforts
Optimize campaigns with messages targeted to new audiences while suppressing existing customers from your mailing.
Mail helps you reach your customers
There’s an effective Smartmail MarketingTM solution for any marketing objective.
One to many
Neighbourhood MailTM
Target by postal walk
Each postal walk contains an average of 500 addresses. Target effectively by neighbourhood.
More details
One to few
Postal Code Targeting
Target by postal code
Each postal code contains an average of 20 addresses. Precise targeting based on customer data and insights.
More detailsOne to one
Personalized MailTM
Target by individual
Speak to a single individual.
Create the greater loyalty that
drives action.
Ready to connect with your most receptive audiences?
Start my campaign
Target by postal walk
- Reach broadly to every home, apartment and business in a select neighbourhood.
- Target customers who match your preferred geographic profile.
- Deploy easy and quick-to-market campaigns.
Target by postal code
- Leverage postal code data to reach prospects who share the attributes of your best customers.
- Apply geographic, demographic and lifestyle insights to select postal codes.
- Maximize acquisition dollars by only targeting new audiences while suppressing existing customers.
Target by individual
- Deliver personalized marketing messages.
- Deepen connections with existing customers.
- Maximize customer loyalty initiatives.
