You've reinvented and pivoted just to survive. Now's the time to look inward and forward, to realign your business with your personal beliefs and passions – whether it's a stronger Canada, a more just society, a greener planet or Indigenous rights. When a brand's purpose is aligned with the values of the customers and communities they serve, it can drive trust and revenue.
Download the editionStarting, running and growing a business is rewarding, but stressful. 50 per cent of Canadian small business owners say they have difficulty coping with mental health challenges*. Here are some suggestions for how to combat this issue:
Make time for sleep, family and exercise. Don't forget about your favourite hobby. Say ‘no' to opportunities that feel overwhelming.
Don't take it all on yourself. Delegate work that doesn't require your expertise or leadership.
Explore resources that offer advice and tap into your personal and professional network for guidance.
Establish a healthy work-life balance and set boundaries for yourself, then encourage your team to do so as well.
Direct mail delivers a unique combination of tangibility, relevancy and targeting that's irresistible to customers:
- Bob Goff, Author & podcaster
Canadians are increasingly likely to purchase from businesses that share their values. But this preference varies greatly from generation to generation. Here are some insights from a recent Canada Post survey*.
Here is each generation's likelihood to support:
Boomers
Pre-Boomers
Millennials
Gen Z
GenX
Boomers
Pre-Boomers
Overall
* Canada Post. 2022 Online Shopper Study, April 2022.
When Brian Gaudet suffered a workplace injury in 2017, he was told his days as an iron worker were over. Brian looked at it as an opportunity to pursue a lifelong passion: comics, sports and movie memorabilia, and other collectibles. The Comic Jock was born soon after.
Today, the Comic Jock's growing fan base stretches across Canada and the U.S. – so Brian needs dependable and economical shipping. From day one, Brian has depended exclusively on Canada Post to deliver his valuable merchandise to collectors.
Read Brian's storyThe Small Business Tales of Triumph Contest recognizes and celebrates Canadian small businesses. We hope their stories inspire you to weave purpose into your business.
These entrepreneurs revamped and reinvented their business strategies for future success. We hope their stories inspire you to build your own business future strong.
Meet the winnersFounders Naomi Blackman and Mikayla Wujec weave their personal values and beliefs into every stitch of alder apparel. Founded in 2019, the brand offers a range of inclusive sizing, backed by community-informed design and sustainable and ethical production.
Read their story"The outdoors should be for everyone, regardless of the individual's abilities...or size for that matter."
- Naomi Blackman, Co-founder, alder apparel
We invest in our network, services and thought leadership to meet your changing expectations. Here's how we're stepping up:
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Explore Snap ShipThere's more to explore. Dowbload previous issues for thought-provoking content.
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