Define your purpose
You've reinvented and pivoted just to survive. Now's the time to look inward and forward, to realign your business with your personal beliefs and passions – whether it's a stronger Canada, a more just society, a greener planet or Indigenous rights. When a brand's purpose is aligned with the values of the customers and communities they serve, it can drive trust and revenue.
Download the editionCanada Post is redefining our purpose. We're proud to reflect and respond to the evolving expectations of businesses like yours.
Here's how we're transforming.Get insights
Mental health and wellness is no small matter
Starting, running and growing a business is rewarding, but stressful. 50 per cent of Canadian small business owners say they have difficulty coping with mental health challenges*. Here are some suggestions for how to combat this issue:
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1
Put your health first
Make time for sleep, family and exercise. Don't forget about your favourite hobby. Say ‘no' to opportunities that feel overwhelming.
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2
Delegate tasks
Don't take it all on yourself. Delegate work that doesn't require your expertise or leadership.
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3
Don't go it alone
Explore resources that offer advice and tap into your personal and professional network for guidance.
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4
Set an example
Establish a healthy work-life balance and set boundaries for yourself, then encourage your team to do so as well.
Get results
Get your brand into customers' hands
Direct mail delivers a unique combination of tangibility, relevancy and targeting that's irresistible to customers:
- Its response rate is 4.4%, compared to 0.12% for email*
- 88% of Canadians will visit a store or website after receiving it**
- 6 in 10 Canadians love receiving coupons no matter their generation**
"We won't be distracted by comparison if we are captivated with purpose."
- Bob Goff, Author & podcaster
How values drive purchasing behaviour
Canadians are increasingly likely to purchase from businesses that share their values. But this preference varies greatly from generation to generation. Here are some insights from a recent Canada Post survey*.
Here is each generation's likelihood to support:
Canadian-owned businesses:
Boomers
Pre-Boomers
Millennials
GenZ
GenX
Retailers that carry Canadian-made products:
Boomers
Pre-Boomers
Overall
* Canada Post. 2022 Online Shopper Study, April 2022.
The Comic Jock finds a superhero at Canada Post
When Brian Gaudet suffered a workplace injury in 2017, he was told his days as an iron worker were over. Brian looked at it as an opportunity to pursue a lifelong passion: comics, sports and movie memorabilia, and other collectibles. The Comic Jock was born soon after.
Today, the Comic Jock's growing fan base stretches across Canada and the U.S. – so Brian needs dependable and economical shipping. From day one, Brian has depended exclusively on Canada Post to deliver his valuable merchandise to collectors.
Read Brian's storyGet inspired
Tales of Triumph winners
The Small Business Tales of Triumph Contest recognizes and celebrates Canadian small businesses. We hope their stories inspire you to weave purpose into your business.
Meet the 2022 winners
These entrepreneurs revamped and reinvented their business strategies for future success. We hope their stories inspire you to build your own business future strong.
Meet the winnersalder apparel: The right fit in more ways than one
Founders Naomi Blackman and Mikayla Wujec weave their personal values and beliefs into every stitch of alder apparel. Founded in 2019, the brand offers a range of inclusive sizing, backed by community-informed design and sustainable and ethical production.
Read their story"The outdoors should be for everyone, regardless of the individual's abilities...or size for that matter."
- Naomi Blackman, Co-founder, alder apparel
Did you know?
We evolve with your business' needs
We invest in our network, services and thought leadership to meet your changing expectations. Here's how we're stepping up:
Find out more about our online shipping tool
Explore Snap ShipIn case you missed it
There's more to explore. Dowbload previous issues for thought-provoking content.
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