Build it future strong
In our inaugural issue of This Is Small Business, we recognize and celebrate small business success. You will find features on ecommerce, sustainable packaging and returns – but it is the stories of Canadian small businesses that dominate.
Get insights
Packaging with
the planet in mind

63 per cent of respondents in a Canada Post survey indicated that it upsets them when a retailer uses excessive or unnecessary packing material. Fortunately, there are a number of ways in which you can reduce your environmental impact.

Canada Post is committed to reducing our environmental impact
Learn about our sustainability initiatives, environmental goals and our commitment to accessibility in our 2020 Sustainability Report.


Get results
Propel business growth by finding new customers
Learn how to market your small business to the right audience online and offline. New customers can come from anywhere – word of mouth, an online search, a lucky find. But as a small business, you can’t leave customer acquisition to chance. Finding new customers is a process. Here’s where you start.
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1
Create an ideal customer profile
Determine what they’re looking for – then go deeper. What are their pain points, what are their interests, why are they choosing you?
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2
Examine your sales and shipping data
Your best-selling products can tell you what customers really want from your business. Sales data could identify your best customers.
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3
Analyze where your customers live
People who live in the same area often share attributes. Postal code data can inform your marketing strategies and messages.
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4
Target your ideal customer
By using your current data to build the foundation of a detailed customer profile, you’re setting yourself up for a strong future.
Tales of Triumph winners
Tales of Triumph recognizes and celebrates the resilience of Canadian small businesses. These entrepreneurs revamped and reinvented their business strategies for future success. We hope their stories inspire you to build your own business future strong.
Meet the winnersGet help
These resources will help you build your brand and business

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You’ll also get small business resources, tips and advice from Canada Post.
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