Postal Code Targeting

Ready to accelerate acquisition?

With its precise reach, Postal Code Targeting is perfect for pinpointing your ideal prospects. Expand into new markets, target lookalike audiences, reach specific communities and optimize your targeting by suppressing existing audiences to focus on acquisition.

Driven by its value, and the fact we’re seeing consistent returns, direct mail will be a key part of our growth strategy.

– Marc-Alain Guilbert
Vice-President of Growth Marketing and Customer Experience, Goodfood Market

Success stories

Discover how online retailers are winning over new markets with Postal Code Targeting.

Goodfood direct mail card offering free meals next to a plate with a cooked Goodfood meal

Goodfood Market

The online meal kit and grocery company tested the effectiveness of Postal Code Targeting and discovered dramatically higher signups in neighbourhoods that received a direct mail piece.

Read their story
A Wayfair furniture and home goods mini-catalogue on a table top

Wayfair Canada

When the furniture and home goods retailer expanded into Canada and targeted new customers, a Postal Code Targeting test group achieved a 90% lift over a control group based on a shopper lookalike list.

Read their story

Postal code data insights

Data insights optimize your targeting and reveal clusters of high-value prospects. Use your existing postal codes to target lookalike audiences, and layer on Canada Post geographic, demographic and lifestyle insights to optimize your reach. Concentrate on acquisition by suppressing existing customers from your mailing.

Explore data solutions

Postal code explanation, first 3 characters target approx. 9,000 addresses, last 3 characters target approx. 20 addresses.

Target your ideal customers

The ability to identify and reach postal codes that match the profile of your ideal prospects is a marketing campaign game changer. See how Postal Code Targeting ensures your message drives action.

Postal Code Targeting examples

Canadian Down and Feather direct mail postcard offering 10% off discount code to customers.

Postcards and self-mailers

Simple, cost-effective and fast to create, cards and self-mailers ensure your message is seen right away. Use a clear call to action such as an invitation to an event or sale.

Altitude Sports catalogue showing a cover model in sunglasses.


Allowing you to include more information than other direct mail options, catalogues are ideal for telling your brand story in a highly visual format and inspiring your customers.

A hand holds a smartphone as it scans the QR code on a direct mail card.

QR codes

QR codes are versatile and function as customer data magnets. Including a QR code in your piece lets you attribute results to your mail campaign while driving traffic to your online properties.

Other direct mail solutions

If Postal Code Targeting isn’t quite right for your marketing objectives, Canada Post offers 2 other solutions.

A SickKids Personalized Mail campaign showing a young boy seated in a hospital chair surrounded by medical equipment.

Personalized MailTM

Named and addressed directly to your customer or prospect, Personalized Mail allows you to send a tailored message and custom offers. Get in front of your customers – even if they’ve opted out of emails.

Get personal
Absolut Vodka bottle with gift tag and colourful Neighbourhood Mail card.

Neighbourhood Mail

Neighbourhood mail gets you into the mailboxes of Canadians within a specific neighbourhood, region or the entire country. Create mass awareness, acquire new customers and retain existing ones.

Get noticed

The Media + Commerce issue of INCITE is here

Read our cover story about how Costco acquired new customers in Canada, despite already dominating 50% of the market.

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The magazine for Canadian marketing professionals.

Have more questions?

Not sure yet which targeting solution is right for your campaign? Send us a note and we can help you find the most effective solution.

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