Personalized Mail qualifications

Key qualifiers

To qualify as Personalized Mail™, your mailing must meet the following criteria:

  • The goal must be to motivate the recipient to take action, by:

    • Promoting a product, service, program or event
    • Soliciting donations or contributions
    • Reporting financial results (primarily for promotional purposes)
    • Supporting a loyalty card program (excluding credit and/or debit cards with or without reward points)

  • The purpose of each mail piece must be the same, but the content doesn't need to be identical

  • The mailing must be going out to more than 100 Canadian addresses

If this is the first time you are preparing Personalized Mail, start by reading about Personalized Mail.

Before you print

Find out if your mailing qualifies for Personalized Mail rates to avoid higher costs.


Open a support ticket below to submit a sample of your piece for review before printing or sending (PDF preferred).

Open a support ticket