Why work with a recognized vendor?
Working with a recognized vendor means that:
- You tap into years of existing mailing experience
- Your data is accurate because it’s grounded in Canada Post data
- You get the guidance and support needed to make your campaign a success
How do I know that a vendor is recognized?
We have a Software Evaluation and Recognition Program (SERP) that evaluates vendors’ Postal Code Targeting software and/or services based on their ability to process a batch of postal codes.
The software and/or service must be able to:
- Identify each household within a postal code
- Layer on additional targeting criteria, such as targeting homes vs. businesses
- Suppress customer addresses
- Include seed addresses
SERP vendors must also be able to produce a Postal Code Summary Report, showing the postal codes in the PCT mail file and the number of houses, apartments, businesses and farms associated with each postal code after suppressions are applied, if applicable. The Postal Code Summary Report can be used for post-campaign analyses and to determine the success of your campaign.
Once a software and/or service vendor passes our evaluation, they license our address data for use within their software.