Our free online tool, Precision Targeter™, enables you to find the right audience for your direct mail campaign using interactive maps and demographic data.

How do I get access to information on Neighbourhood Mail?

For additional information on sending Neighbourhood Mail™ through Precision Targeter, please refer to the Smartmail Marketing Customer Guide.

Why are some dates greyed out on the calendar?

When the neighbourhood mailing data accuracy cannot be guaranteed, the tool greys out the date.

What is postal code (FSA)?

The postal code is a six-character uniformly structured, alphanumeric code in the form “ANA NAN” where “A” represents an alphabetic character and “N” represents a numeric character.

Postal code is made up of 2 segments:
  1. Forward sortation area (FSA) The forward sortation area is a combination of 3 characters (alpha-numeric-alpha). It identifies a major geographic area in an urban or a rural location.
  2. Local delivery unit (LDU) The local delivery unit is a combination of 3 characters (numeric-alpha-numeric). It identifies the smallest delivery unit within a forward sortation area.
Illustration of postal code structure showing the FSA is the first 3 characters and the LDU is the last 3 characters.

How do I use Precision Targeter?

How do I look up a delivery route with a postal code?

  1. Select Create your campaign using a list of geographic areas
    Precision Targeter tool with the “Create your campaign using a list of geographic areas” option highlighted.
  2. Enter postal code in text box and click on the Search button. The corresponding delivery route will be highlighted in blue below.
    Precision Targeter tool with the search functionality highlighted.

Please note

You can only search 1 postal code at a time. You may search multiple times.

For rural routes

When you are looking up a rural postal code, the corresponding routes will appear as follows. You will need to click on the arrow to expand and see the list of routes.

Precision Targeter tool showing where to click to see the expanded list of routes.
Precision Targeter tool with the All Routes menu highlighted.

Who can I call if I have questions/issues with Precision Targeter?

For questions, please contact customer support.