Postal Code Targeting Production (FAQ)
Use the Postal Code Targeting Best Practices document (available in Canada Post’s Partner Portal) to help optimize your campaign’s production process. Or email email@example.com with “Send Postal Code Targeting Best Practices” in the subject line to receive a copy.
The number on the indicia should be that of the customer sending the mail campaign, not the partner’s.
For details on the indicia requirements, refer to the Postal Code Targeting Customer Guide under the Postal Indicia section.
Yes, you can use a customized indicia. Refer to canadapost.ca/indicia.
Grams per square metre. This measurement tells your printers what quality of paper is being ordered. The higher the GSM number, the heavier the paper. GSM must be used for the paper stock of Postal Code Targeting cards, self-mailers and mini-catalogues. See the Postal Code Targeting Customer Guide for details.
Induct your Postal Code Targeting mailings at any commercial deposit centre (CDC) or receipt verification unit (RVU). Note: your mailing cannot be inducted at Canada Post retail locations. Find your nearest deposit location.