Postal Code Targeting overview

• Neighbourhood Mail: Best for awareness and acquisitionDelivered to an average of 500 points of call, it reaches everyone who lives on a specific postal walk, that is, every home, apartment, business or farm. There is no address on a Neighbourhood Mail item. Typically, marketers use demographic and geographic data to determine the best postal walk for their mailing campaign.
• Postal Code Targeting: Best for acquisitionPostal Code Targeting allows marketers to reach everyone within a single postal code while suppressing existing customers, making it the ideal solution for acquisition. It reaches an average of 20 points of call. Postal Code Targeting leverages a 2D data matrix barcode to deliver the mail item to the address targeted; an address is included in the 2D data matrix barcode and can only be read by Canada Post’s machines. Marketers can leverage their own customer postal code data to find new look-alike customers, or use Canada Post data to select postal codes with attributes of their ideal customers.
• Personalized Mail: Best for retention and engagementPersonalized Mail is a great way to retain best customers and build relationships through one-to-one engagement. It is delivered to a single address and personalized with a name and address, or just a complete address. Businesses can use their existing customer list or purchase a targeted list from Canada Post for their mailing.

Yes, you can learn more and view examples and success stories on the Postal Code Targeting page. You can also browse all direct mail case studies.

Yes, Postal Code Targeting is an addressed product because the address (point of call) information is embedded in the 2D data matrix barcode you print on each mail piece. During processing, the address found within the barcode is applied to the mail item. Your mailing is then processed and delivered in the addressed mail stream.

In order to be fully processed in our mechanized mail stream, Postal Code Targeting mail items must be fully machineable. See the Postal Code Targeting Guide for full details.

Yes. As long as the item meets machineable mail standards, it can be submitted for Postal Code Targeting testing.

Yes. Refer to the Postal Code Targeting pricing customer guide for full details.

No. Consumers’ Choice only applies to unaddressed mail, and Postal Code Targeting is an addressed mail product.

No. CASL does not apply to physical mail – you do not need customer opt-in to send direct mail.