Create direct mail campaigns with Campaign Manager

With Smartmail Marketing Campaign Manager, you can design an audience for your next campaign.

  • Choose between Postal Code Targeting and Personalized Mail™ for a target audience of 100 addresses or more. Each offers different data options to fit your needs.
  • When you complete an order, mailing lists and data will be provided to the mail service provider identified in each campaign. Each list is valid for 90 days.

For a complete overview of Postal Code Targeting and Personalized Mail, view the Smartmail Marketing customer guide.

Geotargeting

There are 3 ways to target your audience:

  • By city or municipality
  • By FSA (includes all postal codes that begin with the same 3 first characters)
  • By individual postal code.

As you’re geotargeting, we make sure that the address count is accurate and no addresses are duplicated (even if you enter “Toronto” AND “M4M”, we’ll only count each address once).

Most cities or municipalities may not reflect amalgamation initiatives. For example, typing Toronto may not include addresses in East York, North York, York, Scarborough or Etobicoke. Vancouver may not include Richmond or Surrey.

City counts include all postal codes that are part of a defined city. For example, if addresses in a postal code span two cities, then all addresses in that postal code will be included in the count and mailing file defined in this tool.

Uploading bulk postal codes

For best results:

  • If pasting up to 500 postal codes, use commas to separate them
  • To upload an Excel file of up to 10,000 postal codes:
    • Place all postal codes in column A only
    • Remove all blank rows

Address type filtering

Although you can’t target the whole country all at once, you can put together your audience by targeting specific address types.

Excluding specific addresses using a suppression file

By excluding (or suppressing) addresses, you can save money and focus on addresses you want to reach. For example, if your campaign’s goal is to gain new customers, you can exclude your current customers’ addresses.

Formatting a suppression file

  • Do not use dots or periods following the street abbreviation or unit number – use St not St. and use Apt not Apt.
  • You can put the full address in Address Line 1 (201 – 123 Any St) or put the street address in Address Line 1, and the unit number in Address Line 2 (Address Line 1 - 123 Any St and Address Line 2 Apt 201). We might not match every address you upload with this tool.
  • English address formats yield the best results.

  • Follow the Canada Post Addressing Guidelines for best address matching results.

  • If you want your address lists cleaned or would like a better rate of suppression address matching, contact us.

Uploading a suppression file

  • Use the suppression address template in the application to quickly format your address columns.
  • Use row 1 as the header row
  • Columns A to E must follow the order of: Address Line 1, Address Line 2, City, Province, Postal Code
  • Remove all blank rows
  • Include up to 10,000 addresses

Prices

All the costs and prices are estimates. You may have special postage or data rates. The services’ prices depend on what your goals are.

Duplicating campaigns

If you’d like to reuse most or all of the same parameters, you can duplicate your campaign and edit for a future campaign. Click on “Duplicate” on the home page next to the campaign name you’d like to start with.

Summary reports at the end of a campaign

At the end of your campaign, you can view the summary report any time in future. Your summary report will also be sent to you directly by Connect, a secure messaging service offered by Canada Post.

When your campaign has been submitted

After you’ve submitted your campaign, the mailing files are provided to the mail service provider you indicated. When your campaign is ready to go – printed and finalized – schedule your mailing and create your statement of mail using Canada Post online tools.

See the glossary for more details about the terms used in the application.

Who to contact for help

This tool offers a limited range of features with more to come soon. It does not offer demographic assistance on choosing your audience and does not create telephone lists. If you need more features, contact the Smartmail Marketing Data Solution Centre at 1-877-281-4137 or data.solutionscentre@canadapost.ca or fill out the contact form.

For technical issues, please contact the business technical support desk at 1-877-376-1212.

Communicate confidently with Connect

Campaign Manager uses Connect to send mailing files and reports to mail service providers. Connect is a digital delivery platform with encryption. You can send and receive messages and documents with one or multiple recipients. It enables seamless, secure collaboration with one or many customers, clients, colleagues, partners and suppliers through one common platform.