When Canadians get mail that’s relevant to them, they welcome it into their homes. From millennials to boomers, Canadians notice, open, read, keep, share and display direct mail. Millennials eagerly engage with print because they value the ‘physical’ and have a desire for real experiences.
New research shows that mail lives on in the home and is shared – meaning that your message and brand are engaged with many times, for long-lasting impact:
Through Canada Post Smartmail MarketingTM, you can generate more measurable response for every dollar of your budget by combining the proven physical attributes of mail, the targeting capabilities of data, and the connective qualities of other media to create messages that drive action.