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Data is what drives successful marketing campaigns

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10 things you need to know about the power of programmatic mail

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Most recent posts

How brands, behavior and direct mail impact Gen Z and Millennials

Grow your business and reach with direct mail

Want to drive better marketing results?

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Big data, bigger understanding: 5 ways data visualization reveals marketing possibilities

Directions and Directness: Direct mail has become a key channel for a post-Web 2.0 world

Generation Ex: Consumers happy to break up with personalization that doesn’t meet their needs

By Michelle Lee

‘If I wanted water …’: Personalization lessons I learned while watching TV in the 90s

Crowning achievement: Princess Auto delivers royal retention campaign with direct mail

Creative is key: How to make the most out of your direct mail campaigns

Growing opportunities

Mapping your way

The work of visualization

Cultural Disruptors

By Shawn Kanungo

Your questions answered: 9 more things you wanted to know about visualization

By Anthy Mitoulas, Steven White

Recession-proof your marketing

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