Enhance your in-house analytics

Our data solutions support advanced analytics, modeling and in-depth post-campaign analysis within your own environment. Integrate address and postal code data to deepen audience understanding and optimize targeting.

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This campaign showed me how direct mail could give you a degree of precision, closeness, and engagement that we didn’t get with digital.

– Christine Girard
Communications Director, Cité de la Santé Foundation

Success stories

Discover how organizations use data strategies and advanced analytics to develop deeper audience insights and optimize targeting.

Cité de la Santé Foundation direct mail envelope and donation card.

Cité de la Santé Foundation

The not-for-profit foundation combined their first-party data with Canada Post data tools to identify audience segments that aligned with the geographic, demographic and behavioural attributes of existing donors.

Read their story
A Pizza Salvatoré direct mail flyer with a series of coupons and offers.

Pizza Salvatoré

The pizzeria used Canada Post data tools to overlay multiple data sets and demographic attributes, identifying and targeting under-exploited areas with limited competition.

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Licensed data tools

Create and manage campaign mailing lists in-house using licensed address and postal code data. Data is delivered via secure File Transfer Protocol (FTP) with monthly updates. Review the data production schedule for data release dates.

The Toronto city skyline with a park in the foreground.

Postal Code Address Data

A complete list of Canadian postal codes and the range of addresses associated with each one.

  • Validate addresses to improve data hygiene
  • Overlay and link other data to support audience analysis and post-campaign insights

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A row of large commercial printing equipment.

Delivery Mode Data

Provides the information required to presort mail and qualify for optimal mailing prices.

  • Target specific markets at a granular level
  • Prepare mail requiring special handling

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A Canada Post truck parked on the street in the Gastown neighbourhood of Vancouver.

Householder Data

Indicates the number of houses, apartments, farms and businesses within a forward sortation area (FSA), broken down by delivery routes.

  • Analyze market awareness and penetration by FSA or route

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Aerial view of houses in a neighbourhood with cul-de-sacs.

Householder Elite Data

Indicates the number of houses, apartments, farms and businesses within a full postal code, broken down by delivery routes.

  • Target delivery routes based on market penetration
  • Identify postal codes associated with higher response rates
  • Support CRM development with demographic context

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Long exposure photo of a downtown city street at twilight, with red lights blurred into continuous lines.

Postal Code Latitude/Longitude Data

Provides geographic coordinates at the postal code level (town or city level in rural areas), along with dwelling counts.

  • Support business intelligence and spatial analysis
  • Link geographic, demographic and performance data

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Two women work at the counter of a boutique style shop, one holds a tablet and one reads from a page of paper.

Postal Code Conversion File

Shows how postal codes can be linked to Statistics Canada census geography.

  • Map data for spatial and census-based analysis
  • Support targeting and reporting using standard geographic frameworks

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How to get started

Submit a request to connect with one of our data specialists who will review your needs and provide tailored guidance, pricing and next steps. To speak with a data specialist directly, call 1-877-281-4137.

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Additional data solutions

A man and woman chat in an office as they look at a tablet device.

Clean your customer list

Ensure you have accurate addresses to increase response rates, reach more customers and reduce undeliverable mail costs.

Clean your data

A man and woman are at the counter of a plant shop, referring to a laptop as they chat.

Prospect lists

Acquire new customers by reaching residential and business addresses using postal codes and demographic attributes.

Refine your targets

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Data visualization

Use our visual mapping tool to analyze customer data and identify look-alike audiences and new acquisition opportunities.

Visualize your data

Have more questions?

Not sure which data solution will drive the most success for your campaign? Send us a note and we can help you find the most effective approach.

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