Our customers love us, depend on us, and stick with us, not just year after year, but generation after generation. Those relationships mean everything to us.
– Jake Arida
Traditional Channels Specialist, Princess Auto
Success stories
See how leading brands use clean, accurate customer data to improve Personalized Mail™ performance to increase response rates and drive stronger results.
Altitude Sports
The online outdoor retailer used clean customer data and segmentation-based targeting to support retention efforts, achieving a 4.2% customer reactivation rate.
Read their story
Princess Auto
By maintaining accurate customer lists for ongoing mailings, the retailer reactivated up to 57% of inactive customers, generating over $27 million in sales.
Read their storyMaximize your data for better results
Get more value from your campaigns by improving address accuracy and reducing waste with our two most popular data optimization services.
Address Accuracy
Optimize campaign results by correcting, completing and properly formatting your customer list before mailing. You’ll receive:
- A statement of accuracy report for addressed mail over 5,000 pieces
- A report with insights into possible issues with your customer data
Mover Data service
Canada Post’s National Change of Address (NCOATM) service updates mailing records for customers who have recently moved and consented to share their new address.
- Lists contain consenting movers only
- Replaces old addresses with current ones
Add extra polish to your customer data
Layer on additional services to further improve accuracy and reduce waste.
Eliminate duplicates
Find duplicate addresses in your data and avoid unnecessary costs and confusion. De-duplication helps ensure customers receive a single message, protecting the customer experience.
Focus on viable prospects
Respect customer preferences and protect your marketing budget by suppressing addresses registered on the Canadian Marketing Association’s (CMA) “Do Not Contact” list. This helps reduce waste by avoiding mail sent to contacts who have opted out of marketing.
How to get started
Talk to a data expert
Connect with us online or call 1-877-281-4137 to work with one of our specialists and see how clean customer data can improve delivery, reduce waste and boost campaign performance.
Additional data solutions
Data tools
Improve your mailing lists and run in-depth post-campaign analyses to better understand your audience and optimize targeting.
Data visualization
Use our visual mapping tool to analyze customer data and identify look-alike audiences and new acquisition opportunities.
Prospect lists
Acquire new customers by targeting residential and business addresses using postal codes and demographic attributes.
Privacy and confidentiality
Canada Post’s Data Solutions are built on a privacy forward foundation. Our marketing insights and targeting attributes are derived from aggregated and anonymized postal code data, not individual level profiles. All audience characteristics – such as demographics, lifestyle, household or behavioural indicators – are modelled at the postal code level to ensure privacy, accuracy and compliance with data minimization principles.
Visit our privacy centre to learn about our privacy policies.
Start with clean, reliable customer data
Our team can help you review, correct and prepare your customer list for more effective mail campaigns.