All of this data insight is something that we’ve never really been able to see before. Working with Canada Post has helped us understand the opportunities we have available to us.
– Raunie Ratcliffe
Owner/Operator, Dr. Green Lawn Care Services
Success stories
Discover how brands have grown sales by using data visualization to make smarter targeting decisions.
Dr. Green
The lawn services company used data visualization to refine its direct mail campaign, compounding market sales growth by up to 30%.
Read their story
Pizza Salvatoré
The pizzeria used data visualization to identify and target under-exploited areas where customers were plenty and competition was weak.
Read their storyNew insights to reach new customers
Interactive dashboards
Visually explore and interact with multiple data layers to uncover new customer opportunities.
Exclusive data layers
Overlay store and competitor locations with postal code attributes for more precise targeting.
Geographic targeting
Identify postal codes that best align with your target audience and marketing objectives.
Campaign optimization
Analyze previous campaign results and apply the insights to optimize your next campaign.
Confidence and clarity through data
Data only creates value when it leads to action. Our data visualization tool puts audience insights on a map helping you quickly see patterns, uncover opportunities and target with confidence – so you can make smarter, data-driven marketing decisions.
Privacy and confidentiality
Canada Post’s data solutions are built on a privacy-forward foundation. Marketing insights and targeting attributes are derived from aggregated and anonymized postal code data – not individual level profiles. All audience characteristics, such as demographics, lifestyle, household or behavioural indicators, are modelled at the postal code level to ensure privacy, accuracy and compliance with data minimization principles.
Additional data solutions
Data tools
Improve your mailing lists and run in-depth post-campaign analyses to better understand your audience and optimize targeting.
Prospect lists
Acquire new customers by reaching residential and business addresses using postal codes and demographics attributes.
Clean your customer list
Ensure you have accurate addresses to increase response rates, reach more customers and reduce undeliverable mail costs.
Ready to see data visualization in action?
Our team will walk you through a data visualization demo and show how audience mapping and geographic insights support more confident, data driven targeting decisions.