Every generation has its own defining cultural events and social influences that bring about shifts in shopping habits when they come of age – and the next generation to upend the trajectory of retail will be Generation Z.
Born between 1995 and 2008, “Gen Zers” have an intimate relationship with technology and a heightened awareness of global and social issues. As they reach scale over the next decade, ecommerce brands will need to understand Gen Zers to harness the opportunity they present and maintain engagement with them as future customers.
Preparing your Plan Z: A Gen Z business strategy
Though no brand can avoid the Gen Z-driven shifts in ecommerce trends that will soon ripple through the retail industry, our latest online shopper report can help you prepare. Based on a survey of 5,000 Canadians, our report examines what Gen Zers want from brands and homes in on 4 key takeaways for appealing to this up-and-coming shopper segment. Download it today.
Phase 5. Canadian online shopper study, May 2022.
Read our Generation Z report
Download our new report, Meet Generation Z, for insights and advice on how to engage the next generation of online shoppers.Get the report