Over the past few years, life as we know it has been upended. Canadians adapted by not only adopting new behaviours, but also embracing new values like environmental sustainability and social responsibility.
In a survey of more than 5,000 Canadian online shoppers conducted in April 2022, almost two-thirds (65%) said they’re examining their values and prioritizing what’s most important to them in life.
Canadian shoppers are now embracing their values through their purchase decisions by seeking out brands that align with them. That means every aspect of your brand is being closely watched – from product and promotion, to packaging and shipping, to the size of your footprint and your authenticity.
Download our new infographic to find out what motivates today’s shoppers to buy and how to appeal to Canadians’ growing social and environmental consciousness.