Industry insights: What we’re reading (and what you may like too)

Canada Post is staying on top of the trends and insights that may impact your business. Here are some articles our team found especially informative – even inspiring. Happy reading!

A man reads on his smartphone.

Third party articles

A time for hope: Consumers’ outlook brightens despite headwinds
“… some things never change: when it comes to shopping, price and convenience still matter most, even as other factors, such as sustainability, are increasingly on consumers’ minds.”

The forces that will reshape nonprofit marketing in 2022
“Now, with nearly two years of a pandemic further accelerating change in the nonprofit space, 2022 promises to be a year of recalibration for many charitable organizations’ marketing teams.”

The 5 biggest Customer Experience (CX) trends in 2022
“Over the next year, brands will build on their successes (and learn from the failures), leveraging technology-driven solutions to the challenges of building deeper connections and relationships with their customers.”

Elevating the hybrid experience
“As brands deliver new digital experiences that meet changing customer preferences, the next step is to enhance hybrid customer experiences—and human-centered design can help.”

Why 2022 will be the year of hybrid CX — and what it means for brands
“What began as a necessity for safety — changes to the way we work, eat, shop and live — has morphed into an expectation for convenience. The world is no longer online or in-person — it’s an amalgamation of the two. And it’s up to brands to keep up.”

Canada Post blogs