INCITE marketing magazine

Get with the program: Experts explore how programmatic mail brings automation to art of engagement

Navigating a polarized world: The Edelman Trust Barometer tells us what it takes to build trust right now

By Bianca Freedman

Directions and Directness: Direct mail has become a key channel for a post-Web 2.0 world

Generation Ex: Consumers happy to break up with personalization that doesn’t meet their needs

By Michelle Lee

‘If I wanted water …’: Personalization lessons I learned while watching TV in the 90s

Crowning achievement: Princess Auto delivers royal retention campaign with direct mail

Mapping your way

The work of visualization

The addressability landscape

By Sonia Carreno

Appetite for attribution: Grocer’s hunger for direct mail grows

The way of the butcher

By Normand Miron

Joy meets world – reuniting our digital and physical selves requires an integrated mindset

By Amanda O’Donovan

Sense and sensibility

By Diana Lucaci

Experts help you sort out the big ideas around data integration

Success stories

Matching value: A matter of give and take

By Paul Tedesco

Media rethink

Direct mail brings media home

View more posts Loading...