INCITE marketing magazine

Directions and Directness: Direct mail has become a key channel for a post-Web 2.0 world

Generation Ex: Consumers happy to break up with personalization that doesn’t meet their needs

By Michelle Lee

‘If I wanted water …’: Personalization lessons I learned while watching TV in the 90s

Crowning achievement: Princess Auto delivers royal retention campaign with direct mail

Growing opportunities

Mapping your way

The work of visualization

Cultural Disruptors

By Shawn Kanungo

The addressability landscape

By Sonia Carreno

Appetite for attribution: Grocer’s hunger for direct mail grows

Mistaken identity: Rethinking who customers are in a post-pandemic world

The path to home

By Marie Lena Tupot

Direct, naturally

Upside of down

The way of the butcher

By Normand Miron

Joy meets world – reuniting our digital and physical selves requires an integrated mindset

By Amanda O’Donovan

Sense and sensibility

By Diana Lucaci

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