Why direct mail marketing?
Our neuromarketing research indicates that our brains are hardwired to pay attention to direct mail and take action, especially in the digital age.
We’ve applied this research to develop a more intelligent approach to direct mail –we call it Canada Post Smartmail Marketing TM.
We’ve applied this research to develop a more intelligent approach to direct mail –we call it Canada Post Smartmail Marketing TM.
Still need convincing? The numbers speak for themselves
Direct mail has a 20% higher motivation response than digital media, making it far more persuasive.
Source: A Bias for Action, 2015
Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns.
Source: Connecting for Action, 2016
Launch a campaign
Use direct mail marketing to help
introduce your company to new customers, drive customer engagement and elicit a better response for every dollar of your budget.
Audience insights and solutions
Access our accurate and up-to-date databases for your next direct mail campaign. Layer on our rich audience insights to help reach your ideal customers, reduce returned mail and increase effectiveness.
Advertise your small business
Small businesses get discounts when they use direct mail to grow. The more you send, the more you save. Sign up for Canada Post Solutions for Small Business TM, it’s free with no hidden fees. Terms and conditions apply.
See direct mail savings
Marketing for larger-volume businesses
Do you send more than 100,000 direct mail pieces (like flyers, samples or postcards) annually? Contact us for volume-based discounts. Terms and conditions apply.
Contact a sales representative
Tools to launch your campaign.
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