How Can Quality Customer Data Improve Your Business?

High-quality customer data is the cornerstone of operating a successful business.

How Quality Customer Data Can Improve Your Business

Let’s review a few of the ways improving your customer data can increase your bottom line and help your business run more efficiently.

Enhanced Customer Experience

Address verification software, like AddressComplete™ can greatly improve your customer experience. With AddressComplete, specifically, your customers will have a much easier time filling out their shipping and billing information correctly the first time. This process makes for an easier check out process for your customers. In fact, AddressComplete can reduce entry time by nearly 80 percent. For retailers, an easier and more efficient check out process means fewer abandoned carts and more sales. Customers are growing more and more accustomed to having their information automatically filled in as they start typing. This makes the process significantly faster for them, especially when they are filling out shipping and billing information on their phones. It’s worth noting that users who have a negative experience with your store on their phone are 62 percent less likely to buy from you again. And since the address submitted by your customer is guaranteed to be accurate, your customers will experience fewer failed deliveries— which is key.

Improved Business Efficiency

Your business’ efficiency is probably one of your highest priorities. Improving the way your customers’ address data is collected and stored can make a huge impact in how well your business runs. Data that is entered incorrectly, or unverified can cost your business precious time, money, and customers. Collecting an incorrect customer address can lead to a series of events that most would rather avoid. Incorrect customer data leads to failed deliveries. This means that your customer won’t get their package when expected, which will lead to complaints, causing your customer service team to spend time investigating the issue. Your company can also get hit with hefty correction charges. A correction charge occurs when a delivery company has to complete or correct an address in order to deliver a package. Your company must pay them for the time it took to fix that mistake for you. Rather than paying additional expenses to fix mistakes, it’s much more efficient to collect the correct data the first time and avoid mistakes altogether.

Stronger Security

Security is a hot topic right now among most consumers. With alerts in the news about data breaches and security hacks, it’s no wonder more customers are doing their research to find businesses who go above and beyond to keep their data as secure as possible. Improved security can drastically benefit your business as well. Empty houses are often used as drop-off points for fraudulent packages. Last year alone, tens of millions of packages were marked ‘return to sender’ subsequently costing businesses and government agencies millions of dollars. With the rise of digital and online purchases, comes an increase in fraudulent purchases. Mid-to-large general-merchandise retailers selling physical and digital goods had, on average, 70 percent more fraud attempts per month than those surveyed prior to the shutdown in March 2020. AddressComplete technology will help you to track and analyze your customers’ purchasing behavior so that you are able to tell when a purchase is likely fraudulent. This not only builds trust in your brand, but also saves you and your customers time and money.

Better Marketing Opportunities

Capturing accurate customer data can totally transform the way you communicate with your customers. With accurate data collection, you will be able to track the customer journey for each of your customers. With this transparent insight into their shopping and buying habits, you’ll learn exactly how and when to reach out to your most valued customers. This will give you a much higher return on your marketing investments and keep you top of mind for consumers when it’s time for them to convert to customers.

Better AI Results

With higher accuracy in customer data collection, the machine learning systems that your company relies on will be significantly more accurate. Machine learning relies on data and evolves over time. So, if your machine receives data that is inaccurate, it will learn based on bad data and give poor results. Using data verification tools will help you ensure that your machine learning systems only take in high-quality data.

Smaller Carbon Footprint

With online shopping growing in popularity in recent years, and growing exponentially in 2020, more delivery vehicles are on the road than ever before. In Canada, transportation is responsible for about one quarter of all emission with a large portion being from delivery vehicles. At the same time, customers are taking a company’s carbon footprint into consideration during the buying journey, buying more often from companies who have a smaller negative impact on the environment. By integrating address verification software into your business systems, your company will be able to reduce the number of returned shipments, thus reducing emissions from delivery vehicles. So, not only will you benefit from saving money and providing better customer service, but you’ll also be able to make a positive impact on our planet.

Address verification software, such as AddressComplete, can provide your business with numerous benefits. From improved customer experience to greater marking opportunities, and even more secure online shopping, your customers will love that you spent the time and made the effort to implement this software into your business practices. With all these benefits, it’s easy to see why address verification should be a focal point of your business strategy.

The Consequences of Failed Deliveries and How to Avoid Them

In the e-commerce industry, there’s nothing more important than a successful delivery. Your customers count on your products being delivered on time, everytime.

The Key Consequences of Failed Deliveries

A late or undelivered order can lead to more than an inconvenienced customer. A recent study details how a failed delivery can lead to several other costly consequences for your business. Let’s discuss how failed deliveries impact you, and what you can do to improve your delivery accuracy. One of the most obvious consequences of a failed delivery is unforeseen costs. There are several hidden costs associated with a failed delivery including:

-Shipping fees
-Customer service and employee time
-Lost customer loyalty

1 in 20 orders never make it to their intended destination. How many deliveries is that for you in one month? A Year? Small mistakes can really add up.

Poor Customer Experience and Lost Loyalty

Another consequence of failed deliveries is a negative experience for your customer. 34 percent of consumers assume that it was the fault of the retailer if there was a mistake with their delivery. Regardless of if this is true or not, your customer may lose trust in your company. In fact, over 50 percent said they would be reluctant to trust a brand after a delivery mistake. Customer loyalty is key to a thriving retail business, so cutting back on delivery mistakes is crucial.

How to reduce failed deliveries

Most consumers have experienced a failed delivery at some point. This type of mistake can negatively affect your business and hurt your brand’s reputation. For these reasons, it is vital to mitigate the number of failed deliveries your customers experience.

Use address verification

Address verification is one of the best ways to reduce failed deliveries. AddressComplete enables your shipping department to verify that online orders are addressed to correct and deliverable addresses. Ensuring this will increase successful deliveries, delight your customers, and improve trust in your brand. Capture the right address, every time. Try Canada Post’s address verification technology.

The Domino Effect of a Failed Delivery

One of the most important factors of customer satisfaction is on-time delivery. Failed deliveries can have a major negative impact on your business. Learn more about how poor data quality can impact on-time deliveries and customer satisfaction.

The Domino Effect of a Failed Delivery

One of the most expensive mistakes for an online retailer is a failed delivery. A failed delivery can negatively impact your bottom line and your brand’s reputation. Research shows that 1 in 20 online orders never arrive at their intended destination. Many of these retailers also don’t yet have the technology in place to correct this issue.
When a customer’s online order fails to arrive at their house, a domino effect of negative consequences occurs. Let’s review the impact of a failed delivery on your business.

Poor Customer Experience & Lost Loyalty

Not receiving an order is a negative customer experience. No matter how big or small your customer’s purchase, they will expect a box on their doorstep and will likely spend time tracking their package down. They will be less likely to order from your business again and may not recommend your brand to friends and family. In fact, 69 percent of customers are unlikely to shop with an online business again if their delivery is 2 or more days late. And 16 percent will stop shopping with a business altogether if they receive an incorrect delivery. With statistics like these, it’s plain to see why address verification is so important.

Reduced Revenue

Correcting a delivery mistake is expensive — it costs approximately $54. It often involves a refund, discount and additional and unexpected delivery costs. Combined with potentially lost customers, your revenue will take a hit.

Negative Brand Reputation

One customer’s bad experience can snowball into an overall negative reputation for your brand. About 40 percent of shoppers will leave a negative review on social media after a failed delivery, and 56 percent of shoppers make their purchasing decisions based on reviews.

When it comes to e-commerce, brand reputation is everything make sure you delight your customers at every turn with correct address data. Address verification technology, such as AddressComplete will help you improve your customer experience, improve revenue and boost your brand’s reputation. Capture the right address every time. Try Canada Post’s Address verification Technology.

Why Is Address Accuracy Important For My Business?

Many businesses leverage address verification software in order to gain more customers, provide excellent customer service, and retain customers for years to come. AddressComplete offers companies advantages that are hard to pass up. One of them is knowing your customer’s location— which is vital to the success of your business. The more you know about your customers, the easier it is to reach them and sell more.

Better Customer Insight Starts with Accurate Address Data

In today’s ever-growing ecommerce world, it is becoming increasingly important to capture accurate address information from your customers, every time. It is also vital to offer the smoothest possible checkout experience to ensure your customers are happy to purchase from you time and time again. When you use AddressComplete, you can capture data and speed up the check out process for customers.

The Benefits of Customer Data Verification

Regardless of the type of business you run, you can benefit from benefit from improved
address data collection and customer data verification. Collecting correct data keeps your CRM up-to-date and accurate, fueling your sales and marketing team with the data they need to succeed. This information is invaluable across many different industries. Such as, insurance, retail, e-commerce, and more. With accurate information, your team will be able to more efficiently deliver goods with fewer issues, saving you and your customers time and money. Getting the address correct the first time reduces the risk for potential discrepancies associated with lost or late deliveries, or underpricing a policy for a high-risk property. Address Complete allows for real-time verification for all countries and territories. Another benefit of address verification is that you can use type-ahead predictive technology— which predicts your customers’ addresses as they begin typing, displaying only correct and verified addresses. This This technology
prompts your customers to choose the right address, or correct errors in their typed addresses before submitting it to your business data center.

Why You Should Use Address Complete?

Regardless of your industry, the accuracy of the data you capture is of the utmost importance. Customers want to feel confident that their information is entered and stored correctly so that they do not experience any delays in service.

Our Technology is Next Generation

AddressComplete uses a Global Parsing Engine. The engine analyzes data that is inputted and standardizes it for you. While it’s doing this, it also corrects data from unstructured or incorrect data that is taken in. Even simple mistakes like misspelling ‘Main Street’ as “Main Stret’ are caught and fixed before entering your data lakes.

Address Verification Is Critical For Canadian Businesses

Address verification is crucial for businesses anywhere in the world,, but especially in Canada. Research shows that 35 percent of Canadian households have moved within the last 5 years. With such a high number of changes in addresses, it is crucial to verify addresses as they are captured. AddressComplete with it’s unmatched Canadian database and superior technology helps you capture the right address each and every time.

Accurately recording each of your customers addresses is vital for your business. With accurate data you will you will improve customer satisfaction, stay connected to your customers
and avoid costly mistakes and failed deliveries.

To learn more about AddressComplete’s address verification solution, click here.

International address verification: choosing the right provider

Operating an international retail business comes with more obstacles than one might realize. As online retail sales in Canada topped $37 billion dollars, it’s becoming more important than ever for businesses to utilize international address verification.

Why you need international address verification software

One of the most important aspects of international retail sales is often the most overlooked— address verification. High-quality address data is crucial for your business and it’s vital that you choose an address verification partner to help you capture correct and legitimate customer data, every time.
Let’s take a look at why you need address verification.

Bad data is bad for business

Regardless of the size of your operation, it’s vital to your business to ensure that your product reaches its intended destination in a timely fashion. However, bad customer data can lead to logistics and shipping errors, which can be costly mistakes. Research shows that poor data quality can cost the U.S Economy as much as $3.1 trillion annually.

Good data is good for business

Address verification tools dramatically reduce errors during your customers’ checkout process. They confirm the validity of their address and match it against a database of verified addresses.

The perks of using address verification software

Address verification software has numerous benefits. Invest in it to:

•Save expenses on returned shipments, failed delivery fees, and chargebacks
•Optimize onboarding, registration, and checkout experiences
•Improve customer satisfaction and loyalty
•Enhance data analytics by capturing demographic and location data
•Fuel localized and personalized communications and programs

The pitfalls of international address verification

Last year, international e-commerce saw a considerable amount of growth, with a 21 percent increase in worldwide sales. With the growth of online shopping, it’s easier for consumers to shop internationally. If your business wants to acquire and serve international customers without issues, it’s vital to invest in an address verification tool.
Let’s review a few of the difficulties online retailers face when taking their stores international

Address structures and formats vary from country to country

It’s relatively easy to spot a mistake or missing information in Canadian addresses— they must contain a postal code, province, and town or city name and verifying them online is simple. Other countries have their own methods for structuring addresses. This is especially problematic in areas that are remote with unnamed roads and buildings. Your business may record and save inaccurate international address data without any way to verify it or correct mistakes. Most countries have their own unique address formats. It’s important for you to accept address information in the correct format. Depending on where your customers live, they may put their street name, postal code, or building number first. Forcing customers to enter their address in a new-to-them way can lead to confusion and errors.

Language barriers create confusion

Adjusting your business to accommodate your overseas customers can improve your overall customer experience dramatically. But with over 3,000 spoken languages, it can be hard to communicate with every potential customer. In fact, research shows that 40 percent of global consumers are not comfortable purchasing from websites that are in other languages. And 72 percent of customers prefer to make purchase decisions in their native tongue. By integrating a tool like AddressComplete into your checkout, you show your customers that you are here to serve them in their local format.

The benefits of AddressComplete

It is critical to capture the right address data, every time. Failing to keep up with your competitors, delaying deliveries, and collecting bad data can affect your bottom line. Choosing the right address verification provider for your business can be a challenge. Here are a few of the benefits of working with AddressComplete.

Verified Global Data

AddressComplete has relationships with high-quality data sources such as Canada Post, USPS, Royal Mail, and Australia Post. You can rest assured that the addresses your business collects will always be legitimate.

Consistent Updates

According to a Statistics Canada survey in 2018, 35 percent of Canadians moved in the last five years. Considering this high move rate, it is important to keep address information that is up-to-date at all times. This ensures that your data is always as accurate as possible, which reduces costly delivery mistakes.

Fuzzy matching

Typos are inevitable in data entry. Unfortunately, these simple mistakes can lead to costly consequences for your business. AddressComplete offers Fuzzy Matching which allows your customers to identify and correct common typos and errors. For example, if a customer types “Bolder’ instead of “Boulder”, the technology will prompt the user to select an address with the correct spelling instead. Besides spelling, the technology also corrects errors in spacing, transposed characters, missing letters, and recognizes abbreviations.


Communicating with your customers in their native language should be at the top of your priority list. AddressComplete is able to change character sets- such as Russian, Arabic or Chinese- to similar-sounding letters in either native or Roman characters while keeping the underlying meaning. This makes for a much more user-friendly experience for your customers.

Why you should choose AddressComplete for international shipping

Consumers want flawless shipping and delivery experiences ,and your company wants to deliver them. Our user-friendly interface and high-quality address data will help you gather accurate address information from consumers, every time.

Powered by the most accurate global location data available in the market, AddressComplete’s technology helps our clients reach customers around the world, reduce failed deliveries, improve conversion rates, and deliver exceptional customer experiences.

Our global API is available in 130 different address formats, 3,000+ languages, and 245 countries and territories. To provide global coverage, our address data is sourced from key international providers — including Canada Post, the United States Postal Service, Australia Post, the U.K.’s Royal Mail, and a host of other best-in-class and official providers.

Want to learn more about how address verification software can transform your international business?