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direct mail

Making recessionary de-risking profitable

Appetite for attribution: Grocer’s hunger for direct mail grows

Mistaken identity: Rethinking who customers are in a post-pandemic world

Reconfiguring identity

Targeting for impact

Success stories

Level up your creative with these ‘cheat codes’

The omnichannel value of direct mail

The path to home

By Marie Lena Tupot

Upside of down

Now that makes scents – inflated innovation brings customer sampling home

Once upon a time – interactive storybook sprinkles magic on customer experience

Everybody’s cup of tea – changing the channel stirs emotions and increases redemption rates

Altitude adjustment: Altitude Sports uses catalogues to climb to new heights with customers

Sense and sensibility

By Diana Lucaci