direct mail

Grow your business and reach with direct mail

Directions and Directness: Direct mail has become a key channel for a post-Web 2.0 world

‘If I wanted water …’: Personalization lessons I learned while watching TV in the 90s

Crowning achievement: Princess Auto delivers royal retention campaign with direct mail

Creative is key: How to make the most out of your direct mail campaigns

Growing opportunities

Mapping your way

Recession-proof your marketing

Appetite for attribution: Grocer’s hunger for direct mail grows

Mistaken identity: Rethinking who customers are in a post-pandemic world

Reconfiguring identity

Targeting for impact

Success stories

Level up your creative with these ‘cheat codes’

The omnichannel value of direct mail

The path to home

By Marie Lena Tupot

Upside of down

Now that makes scents – inflated innovation brings customer sampling home

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